El emprendedor: 10 pasos para empezar o potenciar tu negocio / The Entrepreneur. Ten Steps to Start or Boost Your Business by Arturo Elias Ayub on Iphone New Format

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Si tienes una idea de emprendimiento o ya operas tu negocio, pequeño o a gran escala, este libro es para ti. Aprende a identificar tu mercado y cliente ideal, a trazar los planes de ventas y marketing, a realizar un análisis de resultados, a reconocer el valor de los equipos de trabajo y la ética empresarial. En 10 pasos, ejecuta un plan de acción para triunfar con tu negocio. Siempre había querido escribir un libro y, cuando finalmente lo hice, resultó uno de los proyectos más bonitos de mi vida. El negociador, por fortuna, logró un impacto en la vida de otras personas… no me esperaba la maravillosa respuesta de tantos lectores, mucho menos publicar el libro número uno en ventas en México. Y la verdad, ¡jamás me imaginé escribir dos! Pero aquí me tienen nuevamente, compartiendo cosas que aprendo todos los días. Con El emprendedor deseo, con mucha humildad, ser de ayuda para aquellos que quieran emprender o hacer crecer su emprendimiento. Esta es una guía de 10 pasos con consejos para el plan de negocios y anécdotas divertidas; aunque también tuve que mantenerme realista, porque emprender es tener que estar listo para muchos éxitos, así como para muchos, muchísimos fracasos. El éxito no llega por obra de magia, es más bien algo estratégico. Y uno de los factores que lo determinan es la pasión. Que sientas esa chispa encendida dentro de ti por el negocio que estás por emprender es lo que te va a mantener firme en tu propósito y te llevará lejos. ENGLISH DESCRIPTION If you have an entrepreneurship in mind or if you are already running a business, whether small or at a larger scale, this book is for you. Learn to identify your market and your ideal clients, outline sales and marketing plans, analyze results, acknowledge the value of your team and work ethic. In ten steps, execute a plan of action to succeed with your business.   I had always wanted to write a book, and by the time I finally did it, it turned out to be one of the most beautiful projects of my life. Fortunately, The Negotiator made an impact on other people’s lives… I was not expecting such a wonderful response from so many readers, much less publishing Mexico’s number one bestseller. And truth be told, I never imagined I would write two! But here I am once again, sharing what I learn every day.   With The Entrepreneur, I want to humbly help those who wish to start their business or make it grow. This is a ten-steps guide with tips to create a business plan and some funny anecdotes—though I also had to keep it real, since entrepreneurship means being ready to reap success, as well as many, so, so many failures. Success does not happen as if by magic, it’s more of a strategy. And one decisive factor is passion. The fact that you feel that spark inside of you, ignited by the enterprise you are about to begin, will keep you on a steady course and take you far.   If my experience proves useful to you, if a single page inspires you, or even a single sentence, if this makes you a better entrepreneur, and above all, a better person, this book has already fulfilled its purpose. —Arturo Elias Ayub

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