Influencer marketing, which involves a collaboration between brands and influencers, is a powerful approach that can help companies grow. It’s a marketing strategy that has been successfully used by thousands of businesses and brands and has experienced continued growth over the past decade.
Influencers are individuals with specific niches and have a significant online following. As they are viewed by their followers as trustworthy experts in their field, they can effectively impact their audience’s purchasing decisions. Their recommendations or endorsements can help brands expand their reach and generate leads.
Compared to social media marketing or even video marketing, influencer marketing is considered to be a fairly new branch of marketing. Influencer marketing statistics show that an increasing number of businesses are also beginning to invest heavily in it.
1. The global influencer market is expected to grow to $22.2 billion
According to HypeAuditor’s State of Influencer Marketing 2022, the global influencer market is expected to grow to $22.2 billion by 2025 at an annual compound growth rate (CAGR) of 12.6%.
One of the reasons for the growth is the reallocation of marketing budgets from television. print, and other offline media toward digital advertising. The wide adoption of ad-blocking software is also pushing advertisers to consider using influencers to push their products and services.
This is a good sign for anyone invested in influencer marketing. The industry is headed in the right direction for the next couple of years.
2. 70% of teenage YouTube subscribers trust creators over celebrities
According to Google, 70% of teenage YouTube subscribers are more likely to trust YouTube creators than they would celebrities. It goes on to say that 4 in 10 of its millennial subscribers feel that their favorite creators understand them better than their own friends.
And because YouTube creators are able to develop stronger ties with their fans, their audience becomes more engaged with every video. Compared to celebrities, a creator can get 3 times more views and 12 times more comments.
In addition, millennials view YouTube influencers as trendsetters. 7 in 10 users believe that creators are changing and shaping the culture.
3. 81% of users research products on Instagram
81% of Instagram users said that they go on the platform to research products and services they are interested in. 80% added that they use Instagram to decide if they should make a purchase.
This goes to show the role that influencers on the platform play when it comes to purchasing decisions. It’s also a sign that businesses should continue to have a presence on the platform.
4. Influencer marketing is considered a legitimate and mainstream marketing channel today
It wasn’t that long ago that influencer marketing through Instagram or YouTube was more of a fringe strategy. But today, 64% of marketers say they use influencer marketing or plan to do so in 2022.
5. Influencer posts are more effective for encouraging sales than brand posts
Twitter found a 5.2% increase in purchase intent on Tweets from influencers over Tweets from brands or companies.
Read more about Influencer Marketing Statistics for 2022-
https://www.meltwater.com/en/blog/influencer-marketing-statistics
https://influencermarketinghub.com/influencer-marketing-statistics/
https://www.oberlo.com/blog/influencer-marketing-statistics
https://profitblitz.com/influencer-marketing-statistics/
Post Views: 70,304
ヒーローバンク. 2013年11月7日時点のオリジナルよりアーカイブ。 17 April
2020. 2020年6月7日閲覧。 ラジオが通る』実業之日本社、1986年6月20日、157 – 161頁。学校は昨日（きのう）車で乗りつけたから、大概（たいがい）の見当は分っている。 しかし、中古品販売で入手するしかない現状では、外箱と中身が一致しているとは限らないため、本当に対応品かそうでないかを見分けるのは難しい。本作品からは全8種とそれに連動したプレイセット「プリコーデハウス」2種が発売された他、並行して歴代プリキュアも同シリーズとして商品化された。坂本武郎（編）「続報 ペルソナQ シャドウ オブ ザ ラビリンス」『週刊ファミ通』2014年4月17日号、KADOKAWA、2014年4月3日、148頁。
7月1日 – 株式会社オレンジエステート・日本放送協会
(2021年5月2日). 2021年5月2日閲覧。 なお、同年2月3日（月曜日）から2019年1月25日（金曜日）までは、「M館」の北隣に完成した新館（通称「B館」）のテレビAスタジオで制作。日本ファルコム.
2024年5月23日閲覧。 2019年6月30日閲覧。
“. Gamer. イクセル (2024年6月8日). 2024年6月10日閲覧。 の2024年10月8日のツイート、2024年10月8日閲覧。
Wow, amazing blog layout! How long have you been blogging for? you make blogging look easy. The overall look of your site is wonderful, let alone the content!
You are my inhalation , I possess few web logs and very sporadically run out from to brand 🙁
I was wondering if you ever thought of changing thee layout of your website?
Itss verry well written; I love what youve got to say.
But maybe you could a little more in the wayy of content so people could
connect with itt better. Youve gott an awful lott of
text for only having one or 2 images. Maybe you could
space it out better?
My wweb site: http://Himeuta.org/member.php?1528097-Svetlwlt