“Content is king,” Bill Gates said. And this has not changed since 1996 when this phrase was uttered in Microsoft’s report. The popularity of social networks and the Internet confirms this. Every day they are filled with hundreds of thousands of new publications of different formats: posts, videos, podcasts, and articles.
Many say that given the pace of modern life, web users have less and less time for reading. They choose other content formats, and with the advent of new social networks where the main content is short videos, like TikTok, text format will soon become irrelevant.
But this is a big misconception. In this article, we’ll explain why textual content is still the king of content and why its importance can not be overestimated. But first, let’s discuss types of content.
Contents
- 1 Types of content
- 2 Text content on web pages improves the ranking of websites
- 3 Long content contributes to the website promotion in search results
- 4 Blogs increase the credibility of companies and experts
- 5 Content expands the reach
- 6 Business raises recognition on the web through publications in niche media
- 7 Conclusion
Types of content
There are many different types of content on the web. The 3 main types are text content, videos, and images. The others are either an offshoot of one or the other type, a mix of several types, or their modifications. Nevertheless, all of them are active in customer education strategies as they allow to increase reach. So, let’s briefly discuss 3 main content types:
- Text. First of all, this category includes text content on web pages and online stores (although it is mixed and may contain images, descriptions, and videos, as a rule, the amount of text content dominates the other types). It also includes publications on niche websites, such as expert articles in the media, posts on social networks and messengers, etc.
- Images. This category includes memes, infographics, diagrams, and screenshots. A somewhat related concept between picture and video is GIF image.
- Videos. This category includes audio and video clips. These are all kinds of podcasts, stories, live broadcasts, and webinars. By the way, tracks, clips, films, and serials also belong to this category.
- Mix. For example, a step-by-step instruction in the form of a checklist in PDF format with screenshots. Or a post in the form of a video with a text summary. Or an ad that describes the object in text and accompanies it with a photo and a short video overview. Today, mixes are trendy on social networks and messengers. A post without a picture is rarely used because it attracts less attention.
In the 21st century, even people fond of reading often don’t have time for it. The Internet is no exception. Watching a video recipe or listening to an audiobook on the run or on the way to work is easier and quicker. Nevertheless, articles and other text content formats retain relevance, and there are 5 good reasons why you should use them for digital marketing.
Text content on web pages improves the ranking of websites
Search engines perceive websites by the words written on their pages and meta tags. We mean Title – page title, Description – description of the page, Keywords – tag keywords or search queries used on a particular website page. If the website is empty or has low-quality, non-unique, fluff content for search queries, it can not reach the top of search results.
Long content contributes to the website promotion in search results
New search engine algorithms highest put the page that gives the user the most complete and accurate answer to the query. The professional team of Essay Tigers knows how to write exciting long reads for different niches. The more fully disclosed the topic, the higher your website will be at the top. Understanding this algorithm led to LSI-copywriting – organic SEO promotion, which became an alternative to simply filling the texts with keywords.
Blogs increase the credibility of companies and experts
Suppose a company maintains a blog on its website or a social network and regularly publishes expert content, shares tips, and tricks on the narrow topic in which it operates, and not just advertising. In that case, it attracts the right audience and increases their loyalty, engagement, and trust in the brand. Marketers know that trusted companies are more likely to buy from them.
Content expands the reach
All users are different. There’s no one-size-fits-all content format that will reach absolutely all users. One wants to watch a video today. Another wants to read an article. Therefore, it is better not to be limited to one format but to use different content formats, including texts.
Without them, you cannot reach the audience that prefers text content. Moreover, you should promote your content using blogging platforms or SEO. If the topic does not allow diverse content promotion tools, it is better to repeatedly test them and choose the ones with the most impact.
Business raises recognition on the web through publications in niche media
Niche media certainly can’t do without textual content. Around each subject, there appear expert publications, which become the most authoritative in the niche. Only companies that have already gained experience and have something to tell can publish in them. As a rule, such a platform has already formed a large audience interested in this topic. That is why such publications positively affect the brand image and form the audience’s loyalty to it.
Conclusion
Text content is a sought-after and popular publication format today. No website, blog, social network, media, or video hosting site can do without it. It is beneficial for webmasters to promote in search engines and for brands to increase their visibility on the web and form a positive image, attracting a loyal audience.
But for the content to bring the desired result, it must be high-quality, unique, interesting, and informative. The content should benefit the audience, and then it can become viral.
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