Let’s start with why we need keywords to rank 1st. To understand that, you need to understand what are keywords and what role does it play in the SEO (Search Engine Optimisation). Further this blog will explore the important Keywords to rank first in India.
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What are Keywords?
Keywords for SEO are the specific words or phrases that are used on search engines to generate results like “how to write a blog?”
Using content targeted Keywords helps in optimisation and improvement of content’s relevancy, search rankings and organic traffic.
What is Keyword ranking?
Your keyword ranking is your position in the search results for a conducted search query. Here are some important facts about Keywords-
- Too many Keywords can actually stall your ranking.
- There are 4 kinds of keywords research to be considered- informational, transitional, commercial and navigational.
- Comparing with your competitors is crucial to keep up with the rank.
- A keyword gets around 989 searches per month on an average.
- On an average, the keyword is 1.9 words long.
For example, say you select lipstick and are creating a product category page for your products. Now think about what words would one type to find your product. They might search for “best long lasting lipsticks.”
Your Keyword ranking is the place it occupies in the search engine. In this case Maybelline.com ranks top most among others like byrdie.com and so on.
Why is Keyword ranking important?
One cannot emphasise enough on the importance of driving Organic traffic towards your brand. In order to get organic traffic one needs to work on their SEO Keyword rankings.
Here are some basics to consider while searching for high-quality Keywords-
- First thing first, search and compile a list of topics to be covered.
- Type in your topics in a tool like Ahrefs to audit the content and Keywords.
- Find the best keywords for your topics.
Here are some of the Top Ranking Keywords in India-
| KEYWORD | VOLUME |
| free fire | 7.5 M |
| youtube | 101 M |
| 63 M | |
| whatsapp web | 113 M |
| 54 M | |
| 72 M | |
| 8.1 M | |
| 15 M | |
| 4.8 M | |
| you tube | 101 M |
The average Keyword search volume for a word at any given point of time is 989 searches per month.
What is keyword Search Volume?
Keyword search volume unveils the number of times a particular keyword is searched for within a defined time frame.
Professional SEO marketers will look at keyword search volume averages over predefined periods to determine the popularity and competition that a keyword is. Furthermore this information guides their strategy regarding what keywords are most likely to cater to their interest and hence drive traffic.
Lastly, do not forget to revisit your keywords from time to time. Search engine algorithms are at a constant evolution, and the SEO landscape is dynamic. Also, the Keywords-research is never over, one has to keep revisiting the topic to ensure their adequate performance.
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