Here is a comprehensive list of 100 plus acronyms and abbreviations related to marketing, business, and social media. These acronyms are the new vocabulary we all got to develop in order to thrive in the age of social media.
Network-specific abbreviations
FB: Facebook
G+: Google
IG: Instagram
LI: LinkedIn
TW: Twitter
YT: YouTube
DM: Direct message
Twitter, Facebook, Instagram, and LinkedIn allow users to “slip” into someone’s DM by sending her a private message.
MT: Modified Tweet
Tweets beginning with MT indicate that the Tweeter has edited the content being retweeted for brevity or otherwise. Also known as Quoted Tweets.
PM: private message
Private messages are the same as direct messages. When someone asks you to PM, they’re basically asking you to move a public conversation to private.
RT: Retweet
Instead of clicking the Retweet button or Retweeting with a comment, some Twitter users will repost the Tweet and attribute it using “RT” and the user’s handle. Popular social media acronyms and abbreviations
AMA: Ask me anything
AMAs are social question and answer sessions. Business and brand representatives often host AMAs on Twitter, Reddit, or live streams.
BRB: Be Right Back
Relics from the chat forum era are making their way back to social media on demand.
BTS: Behind the Scenes
Use this abbreviation to give your followers a behind-the-scenes look at your brand.
BTW: by the way
Shortcuts for adding information, following tangents, casting shadows, and more.
DYK: Did you know?
Did you know that the acronym DYK is a great way to provide fun facts?
ELI5: Please explain like I’m 5 years old
Simply put, this Reddit favorite acronym calls for explaining complex things in simple terms.
FBF: Friday Flashback
FBF is a way to go back in time to Friday.
FOMO: Fear of missing out
If you’ve never heard of FOMO, you’re missing it. This socially grown phobia represents the fear of being absent. People at home have an antonym, the acronym JOMO. This means missed joy.
FTW: for the win
Sometimes sincere, sometimes sarcastic praise used at the end of a post.
FYI: For Your Information
FYI, this helpful abbreviation is often (but not always) provided in a cheeky way.
H/T: Hat tip
A hat tip, sometimes just HT, is a virtual nod to credit the original source or image.
ICYMI: For those who missed it
Repeated content or messages that may have been overlooked in constant social media flash.
IMO/IMHO: my opinion / my humble opinion
Disclaimer about hot versions of anything. Opinions are divided as to whether H is humble or honest. IMHO, why would anyone share a disingenuous opinion?
IRL: in real life
Stickler argues that the internet is the real world and being away from the keyboard (AFK) is a better way to relate to what’s happening offline. But IRL can also be used to attack the social media front.
LMK: Let Me Know
If someone uses this, I’m usually waiting for feedback. Note: no big deal
Often used as a humble brag that it’s actually a big deal.
NSFW: Not safe for work
This is literally unsafe for work. Think twice before using it for your corporate account. There are a few other words to avoid as well.
WFH: Work From Home
Often used in his online chats with colleagues, but also useful on social media.
SMH: Shaking My Head
People know they’re shaking their heads behind screens when they need to.
TBH: To be honest
Omitted padding for understated flex or negative feedback.
TBT: Throwback Thursday
Social media nostalgia day.
TFW: Feelings at that time
Often preceded by a relevant experience, usually accompanied by a meme.
TGIF: Today is Friday
Everyone has work on the weekends.
TL;DR: Too long. Didn’t read
It’s usually used to provide a brief summary of something too long for the internet’s attention.
WBW: Way Back Wednesday
Wayback Wednesday takes a trip down memory lane on Hump Day.
Business-specific acronyms and social media abbreviations
B2B: Business-to-business transactions
Abbreviation for company with business priority.
B2C: From business to consumer
Represents a company that provides products or services directly to customers.
CMGR: Community Manager
Community managers nurture brand relationships on social media. Not to be confused with Social Media Manager. Community Managers engage and nurture the company’s community.
CTA: Call to Action
A call to action is a verbal, written, or visual prompt. Provide people with instructions on what to do next, such as “Register,” “Subscribe,” or “Call me now.”
KPIs: key performance indicators
Key Performance Indicators are comprehensive measures that track how effectively a company is meeting its goals.
ROI: return on investment
Return on investment measures how much profit a particular business initiative can generate. ROI is one of the most popular ways companies measure the success of their campaigns and ventures. Learn how to track and improve her ROI on social media.
SEM: Search Engine Marketing
Search engine marketing refers to methods of advertising on the internet that involve buying ads on search engines to drive website traffic.
SEO: search engine optimization
Search engine optimization aims to improve organic search engine results and increase the visibility of your content on the web.
SERP: Search engine results page
These are the paid and organic page results returned by the search engine after a user performs a search.
SMBs: small businesses
Small businesses are categorized as having fewer than 50 employees, while medium-sized (or medium-sized) businesses typically have fewer than 250 employees. They are also sometimes referred to as Small and Medium Enterprises (SMEs).
SMP: Social Media Platform
An abbreviation used to refer to a particular social network website.
SMM: Social Media Marketing
A method of increasing brand awareness and visibility on social media for the purpose of building relationships and generating leads.
SMO: Social Media Optimization
Similar to SMM, optimizing social media means using the right platform for brand marketing.
SoloMo: Social, Local, Mobile
Social, Local, Mobile represents the blending of mobile and locally focused social media marketing that is gaining popularity thanks to geolocation technology.
SRP: Social Relations Platform
SRP is a centralized platform that enables companies to publish, monitor, moderate, and analyze across multiple social media sites using enterprise-class technology.
TOS: Terms Of ServiceTOS: Terms Of Service
Terms of Service are legal rules that users agree to when using a social platform.
UGC: User Generated Content
User Generated Content refers to any content, such as posts, images, videos, etc., shared by end-users of social media platforms and other his websites.
WOM: Word Of Mouth
Word of mouth marketing refers to the excitement and viral sharing of brand conversations online through the active encouragement of businesses.
Technical acronyms and abbreviations used in social media
API: application programming interface
An API is a set of tools, definitions, and protocols that allow a software developer to support her one system with another. For example, Google Maps has APIs for web browser and app integration, allowing different companies to integrate their map technology.
CMS: Content Management System
A content management system is a platform that hosts the creation and management of digital content. Popular content management systems are WordPress, Joomla, and Drupal.
CPC: cost per click
CPC, also known as pay-per-click (PPC), refers to the price an advertiser pays for each click generated by a campaign.
CR: conversion rate
Conversion rate measures the percentage of people who take action in your campaign. B. Browse, Register, Download, Purchase. Conversions are the key metric when it comes to calculating ROI.
CRO: Conversion Rate Optimization
Conversion rate optimization refers to actions taken to improve conversions.
CTR: Click-through rate
Click-through rate represents the percentage of people who click a link after being presented with an option.
CX: Customer Experience
Customer experience refers to the relationship between a customer and a company through various interactions and touchpoints. Mapping the customer journey is a great way to make sure your customers are having a good experience with your business.
ESP: Email Service Provider
Simply put, ESP is a third-party company that provides email services such as: B. Providing newsletters or marketing campaigns. Popular companies include MailChimp, Constant Contact and Drip.
GA: Google Analytics
Google Analytics is a website analytics platform. The tool allows the marketer to track her website visitors, referrals, bounce rate, and more.
PV: Page views
Page views show how many visitors landed on a particular page. Overall page view statistics are often tracked alongside individual page views.
RSS: Rich Site Summary
RSS, also known as Really Simple Syndication, is a format for delivering web content. Podcasts, blogs, and publishers rely on RSS feeds to reach a wider audience with their content.
SAAS: Software As A Service
Software as a Service refers to cloud-based applications that customers can consume over the Internet. Sometimes referred to as “software on demand” or “software plus services.” Examples include email and calendar apps and Hootsuite.
SOV: Share Of Voice
Share of Voice measures a company’s visibility relative to its competitors. Social Share of Voice, on the other hand, measures brand exposure based on social conversations about a company.
UI: User Interface
A user interface is the visual part of a system designed for the end user. It is a place where man and machine meet.
URL: Uniform Resource Locator
A URL is the global web address of a website or page.
UV: Unique View
Unique Views is the number of unique viewers of a page, video, or image. For example, if one user views something her 10 times, it will be registered as her 10 views and him as 1 unique view.
UX: User Experience
In digital design, user experience examines how effectively people interact with systems such as her website and applications. Her excellent UX aims to understand her users’ values, needs, skills and barriers.
#A
AFAIK – As Far As I Know
AIDA – Attention Interest Desire Action
AJAX – Asynchronous Javascript And XML
AMA – Ask Me Anything
AOV – Average Order Value
API – Application Program Interface
AR – Augmented Reality
ASL – Age Sex Location
ASP – Application Service Provider
ATD – Agency Trading Desk
AVE – Ad-Value Equivalency
#B
B2B – Business To Business
B2C – Business To Consumer
B4 – Before
BAE – Before Anyone Else
BANT – Budget, Authority, Needs, Timeline
BFF – Best Friends Forever
BR – Bounce Rate
BRB – Be Right Back
BTW – By The Way
#C
CAC – Customer Acquisition Cost
CAN-SPAM – Controlling The Assault Of Non-Solicited Pornography And Marketing
CASL – Canadian Anti-Spam Legislation
CIO – Chief Information Officer
CLV – Customer Lifetime Value
CMI – Content Marketing Institute
CMO – Chief Marketing Officer
CMP – Content Marketing Platform
CMS – Content Management System
CoCA – Cost Of Customer Acquisition
COO – Chief Operating Officer
COS – Content Optimization System
CPA – Cost Per Action
CPC – Cost Per Click
CPL – Cost Per Lead
CPM – Cost Per Thousand
CPV – Cost Per View
CR – Conversion Rate
CRM – Customer Relationship Management
CRO – Conversion Rate Optimization
CSO – Chief Security Officer
CSS – Cascading Style Sheets
CTA – Call To Action
CTO – Chief Technology Officer
CTR – Clickn Through Rate
CX – Customer Experience
#D
DAE – Does Anyone Else…? DFTBA – Don’t Forget To Be Awesome
DM – Direct Message or Mail
DMP – Data Management Platform
DNS – Domain Name Server
DR – Direct Response
DSP – Demand
#E
ECPM – Effective Cost Per Thousand
ELI5 – Explain Like I’m 5
EOD – End Of Day
EOW – End Of Week
EPC – Earnings Per Click
EPM – Earnings Per Thousand
ESP – Email Service Provider
#F
F2F – Face To Face
FB – Facebook
FBML – Facebook Markup Language
FBO – Facebook Official
FOMO – Fear Of Missing Out
FTFY – Fixed That For You
FTP – File Transfer Protocol
FTW – For The Win
FUTAB – Feet Up Take A Break
FYI – For You Information
#G
G – Google
G2G – Got To Go
GA – Google Analytics
GG – Good Game
GOTD – Gram Of The Day
Gr8 – Great
GTG – Got To Go
GTR – Getting Ready
#H
H1, H2, H3 – Header Tags
HBD – Happy Birthday
HIPPO – Highest Paid Person’s Opinion
HMU – Hit Me Up
HT – Hat Tip
HTH – Here/Happy To Help
HTML – Hyper Text Markup Language
HTTPS – Hyper Text Transfer Protocol Secure
#I
IANAD – I Am Not A Doctor
IBL – Inbound Link
ICP – Ideal Customer Profile
ICYMI – In Case You Missed It
IDC – I Don’t Care
IDK – I Don’t Know
IG – Instagram
IGERS – Instagrammers
IKR – I Know Right
ILY – I Love You
IM – Instant Messaging
IMAP – Internet Message Access Protocol
IMHO – In My Humble Opinion
IMO – In My Opinion
IP Address – Internet Protocol Address
IPTV – Internet Protocol Television
IRL – In Real Life
ISP – Internet Service Provider
#J
JK – Just Kidding
#K
KPI – Key Performance Indicator
#L
LI – Linkedin
LMAO – Laughing My Ass Off
LMK – Let Me Know
LMS – Like My Status
LOL – Laughing Out Loud
LTV – Lifetime Value
#M
MA – Marketing Automation
MAT – Master Aligned Type
MLM – Multi
MoM – Month Over Month
MQL – Marketing Qualified Lead
MRR – Monthly Recurring Revenue
MT – Modified Tweet
MTD – Month-To-Date
MTFBWY – May The Force Be With You
MVT – Multivariate Testing
#N
NM – Not Much
NP – No Problem
NPS – Net Promoter Score
NSFW – Not Safe For Work
NVM – Never Mind
#O
OAN – On Another Note
OBL – Outbound Link
OEM – Original Equipment Manufacturer
OMG – Oh My God
OMW – On My Way
OOO – Out Of The Office or Out-Of-Office
OOTD – Outfit Of The Day
ORLY – Oh Really? OS – Operating System Or Open Source
OTP – One True Pairing
#P
PESO – Paid, Earned, Shared, Owned
PHP – PHP Hypertext Preprocessor
PM – Private Message or Project Manager
POS – Point Of Sale
PPC – Pay-Per-Click
PPL – Pay Per Lead
PPV – Pay Per View
PR – Pagerank
PR – Public Relations
PTO – Paid Time Off
PV – Page View
#Q
QA – Quality Assurance
QoQ – Quarter Over Quarter
QOTD – Quote Of The Day
QR Code – Quick Response Barcode
QS – Quality Score
QTD – Quarter-To-Date
#R
RFI – Request For Information
RFP – Request For Proposal
ROFL – Rolling On The Floor Laughing
ROI – Return On Investment
RON – Run Of Network
ROR – Ruby On Rails
ROS – Run Of Site
RSS – Really Simple Syndication or Rich Site Summary
RT – Retweet
RTB – Real Time Bidding
RTD – Real Time Data
#S
S2S – Server To Server
SaaS – Software As A Service
SEM – Search Engine Marketing
SEO – Search Engine Optimization
SERP – Search Engine Results Page
SLA – Service Level Agreement
SM – Social Media
SMB – Small- To Medium-Sized Business
SME – Small / Medium Enterprise
SMH – Shaking My Head
SMM – Social Media Marketing
SMO – Social Media Optimisation
SMP – Social Media Platform
SMS – Short Message Service
SOV – Share Of Voice
SOW – Statement Of Work
SQL – Sales Qualified Lead
SSL – Secure Sockets Layer
SSP – Supply
SWOT – Strengths Weaknesses Opportunities Threats
#T
TBH – To Be Honest
TBT – Throwback Thursday
TGIF – Thank Goodness It’s Friday
THX – Thanks
TIL – Today I Learned
TL;DR – Too Long; Didn’t Read
TLD – Top Level Domain
TMI – Too Much Information
TOFU, MOFU, BOFU – Top Of Funnel, Middle Of Funnel, Bottom Of Funnel
TOS – Terms Of Service
TTYL – Talk To You Later
TTYS – Talk To You Soon
TXT – Text
#U
UCD – User
UGC – User Generated Content
UI – User Interface
URL – Uniform Resource Locator
USP – Unique Selling Proposition
UTM – Urchin Tracking Module
UV – Unique Visitor
UX – User Experience
#V
VM – Viral Marketing
VOD – Video On Demand
#W
WCW – Woman Crush Wednesday
WDYMBT – What Do You Mean By That? WOM – Word Of Mouth
WOMM – Word Of Mouth Marketing
WOTD – Word Of The Day
WWW – World Wide Web
WYSIWYG – What You See Is What You Get
#X
XML – Extensible Markup Language
#Y
YOLO – You Only Live Once
YOY – Year On Year
YSK – You Should Know
YT – Youtube
YTD – Year To Date
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