If you’ve seen conversations on social media, you’ve seen these acronyms and jargon. We all know that awkward moment when we’re staring at something we don’t understand.
Many social media acronyms are casually used in captions, comments, and conversations between people. Social media acronyms and abbreviations are basically airport codes for the internet. You need to know them to get started, and usually get them on the fly.
Social Media Marketing If you’re responsible for creating content or engaging with customers, you need to know the most common social media acronyms. This will help you understand what your audience is saying and speak their language better. Of course, there are some acronyms that you can use for business meetings, marketing, or sales reports. It’s all the more important to know what they stand for to do your job better.
Social Media Acronym is Internet Airport Code. You need to know them to get to your destination, and you usually have to pick them up in the moment. there is.
To help you crack the code, we’ve rounded up the social media acronyms, acronyms, and abbreviations every marketer should know.
They fall into three categories:
-Network-specific abbreviations
-Business-specific acronyms and social media abbreviations
-Technical acronyms and abbreviations used in social media
Network-specific abbreviations
FB: Facebook
G+: Google
IG: Instagram
LI: LinkedIn
TW: Twitter
YT: YouTube
DM: Direct message
Twitter, Facebook, Instagram, and LinkedIn allow users to “slip” into someone’s DM by sending her a private message.
MT: Modified Tweet
Tweets beginning with MT indicate that the Tweeter has edited the content being retweeted for brevity or otherwise. Also known as Quoted Tweets.
PM: private message
Private messages are the same as direct messages. When someone asks you to PM, they’re basically asking you to move a public conversation to private.
RT: Retweet
Instead of clicking the Retweet button or Retweeting with a comment, some Twitter users will repost the Tweet and attribute it using “RT” and the user’s handle. Popular social media acronyms and abbreviations
AMA: Ask me anything
AMAs are social question and answer sessions. Business and brand representatives often host AMAs on Twitter, Reddit, or live streams.
BRB: Be Right Back
Relics from the chat forum era are making their way back to social media on demand.
BTS: Behind the Scenes
Use this abbreviation to give your followers a behind-the-scenes look at your brand.
BTW: by the way
Shortcuts for adding information, following tangents, casting shadows, and more.
DYK: Did you know?
Did you know that the acronym DYK is a great way to provide fun facts?
ELI5: Please explain like I’m 5 years old
Simply put, this Reddit favorite acronym calls for explaining complex things in simple terms.
FBF: Friday Flashback
FBF is a way to go back in time to Friday.
FOMO: Fear of missing out
If you’ve never heard of FOMO, you’re missing it. This socially grown phobia represents the fear of being absent. People at home have an antonym, the acronym JOMO. This means missed joy.
FTW: for the win
Sometimes sincere, sometimes sarcastic praise used at the end of a post.
FYI: For Your Information
FYI, this helpful abbreviation is often (but not always) provided in a cheeky way.
H/T: Hat tip
A hat tip, sometimes just HT, is a virtual nod to credit the original source or image.
ICYMI: For those who missed it
Repeated content or messages that may have been overlooked in constant social media flash.
IMO/IMHO: my opinion / my humble opinion
Disclaimer about hot versions of anything. Opinions are divided as to whether H is humble or honest. IMHO, why would anyone share a disingenuous opinion?
IRL: in real life
Stickler argues that the internet is the real world and being away from the keyboard (AFK) is a better way to relate to what’s happening offline. But IRL can also be used to attack the social media front.
LMK: Let Me Know
If someone uses this, I’m usually waiting for feedback. Note: no big deal
Often used as a humble brag that it’s actually a big deal.
NSFW: Not safe for work
This is literally unsafe for work. Think twice before using it for your corporate account. There are a few other words to avoid as well.
WFH: Work From Home
Often used in his online chats with colleagues, but also useful on social media.
SMH: Shaking My Head
People know they’re shaking their heads behind screens when they need to.
TBH: To be honest
Omitted padding for understated flex or negative feedback.
TBT: Throwback Thursday
Social media nostalgia day.
TFW: Feelings at that time
Often preceded by a relevant experience, usually accompanied by a meme.
TGIF: Today is Friday
Everyone has work on the weekends.
TL;DR: Too long. Didn’t read
It’s usually used to provide a brief summary of something too long for the internet’s attention.
WBW: Way Back Wednesday
Wayback Wednesday takes a trip down memory lane on Hump Day.
Business-specific acronyms and social media abbreviations
B2B: Business-to-business transactions
Abbreviation for company with business priority.
B2C: From business to consumer
Represents a company that provides products or services directly to customers.
CMGR: Community Manager
Community managers nurture brand relationships on social media. Not to be confused with Social Media Manager. Community Managers engage and nurture the company’s community.
CTA: Call to Action
A call to action is a verbal, written, or visual prompt. Provide people with instructions on what to do next, such as “Register,” “Subscribe,” or “Call me now.”
KPIs: key performance indicators
Key Performance Indicators are comprehensive measures that track how effectively a company is meeting its goals.
ROI: return on investment
Return on investment measures how much profit a particular business initiative can generate. ROI is one of the most popular ways companies measure the success of their campaigns and ventures. Learn how to track and improve her ROI on social media.
SEM: Search Engine Marketing
Search engine marketing refers to methods of advertising on the internet that involve buying ads on search engines to drive website traffic.
SEO: search engine optimization
Search engine optimization aims to improve organic search engine results and increase the visibility of your content on the web.
SERP: Search engine results page
These are the paid and organic page results returned by the search engine after a user performs a search.
SMBs: small businesses
Small businesses are categorized as having fewer than 50 employees, while medium-sized (or medium-sized) businesses typically have fewer than 250 employees. They are also sometimes referred to as Small and Medium Enterprises (SMEs).
SMP: Social Media Platform
An abbreviation used to refer to a particular social network website.
SMM: Social Media Marketing
A method of increasing brand awareness and visibility on social media for the purpose of building relationships and generating leads.
SMO: Social Media Optimization
Similar to SMM, optimizing social media means using the right platform for brand marketing.
SoloMo: Social, Local, Mobile
Social, Local, Mobile represents the blending of mobile and locally focused social media marketing that is gaining popularity thanks to geolocation technology.
SRP: Social Relations Platform
SRP is a centralized platform that enables companies to publish, monitor, moderate, and analyze across multiple social media sites using enterprise-class technology.
TOS: Terms Of ServiceTOS: Terms Of Service
Terms of Service are legal rules that users agree to when using a social platform.
UGC: User Generated Content
User Generated Content refers to any content, such as posts, images, videos, etc., shared by end-users of social media platforms and other his websites.
WOM: Word Of Mouth
Word of mouth marketing refers to the excitement and viral sharing of brand conversations online through the active encouragement of businesses.
Technical acronyms and abbreviations used in social media
API: application programming interface
An API is a set of tools, definitions, and protocols that allow a software developer to support her one system with another. For example, Google Maps has APIs for web browser and app integration, allowing different companies to integrate their map technology.
CMS: Content Management System
A content management system is a platform that hosts the creation and management of digital content. Popular content management systems are WordPress, Joomla, and Drupal.
CPC: cost per click
CPC, also known as pay-per-click (PPC), refers to the price an advertiser pays for each click generated by a campaign.
CR: conversion rate
Conversion rate measures the percentage of people who take action in your campaign. B. Browse, Register, Download, Purchase. Conversions are the key metric when it comes to calculating ROI.
CRO: Conversion Rate Optimization
Conversion rate optimization refers to actions taken to improve conversions.
CTR: Click-through rate
Click-through rate represents the percentage of people who click a link after being presented with an option.
CX: Customer Experience
Customer experience refers to the relationship between a customer and a company through various interactions and touchpoints. Mapping the customer journey is a great way to make sure your customers are having a good experience with your business.
ESP: Email Service Provider
Simply put, ESP is a third-party company that provides email services such as: B. Providing newsletters or marketing campaigns. Popular companies include MailChimp, Constant Contact and Drip.
GA: Google Analytics
Google Analytics is a website analytics platform. The tool allows the marketer to track her website visitors, referrals, bounce rate, and more.
PV: Page views
Page views show how many visitors landed on a particular page. Overall page view statistics are often tracked alongside individual page views.
RSS: Rich Site Summary
RSS, also known as Really Simple Syndication, is a format for delivering web content. Podcasts, blogs, and publishers rely on RSS feeds to reach a wider audience with their content.
SAAS: Software As A Service
Software as a Service refers to cloud-based applications that customers can consume over the Internet. Sometimes referred to as “software on demand” or “software plus services.” Examples include email and calendar apps and Hootsuite.
SOV: Share Of Voice
Share of Voice measures a company’s visibility relative to its competitors. Social Share of Voice, on the other hand, measures brand exposure based on social conversations about a company.
UI: User Interface
A user interface is the visual part of a system designed for the end user. It is a place where man and machine meet.
URL: Uniform Resource Locator
A URL is the global web address of a website or page.
UV: Unique View
Unique Views is the number of unique viewers of a page, video, or image. For example, if one user views something her 10 times, it will be registered as her 10 views and him as 1 unique view.
UX: User Experience
In digital design, user experience examines how effectively people interact with systems such as her website and applications. Her excellent UX aims to understand her users’ values, needs, skills and barriers.
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