The calendar is a gem that cannot be overlooked. With the right social media content calendar, you can stay connected, stay up to date, and keep learning. Why is content calendar important and what it means for 2023.
A social media content calendar allows marketers to be prepared and post higher quality content without panicking at the last minute. The best social media content calendar for your brand can be as simple as a Google Sheets or as complex as a custom dashboard built into your scheduling software.
Either way, this must-have tool will help you plan ahead, de-stress, and improve your game with content. It pays off. Here’s everything you need to know about your social media content calendar.
- What is the Social Media Content Calendar?
- Who can benefit from a social media content calendar?
- What are the advantages of a social media content calendar?
- Get organised to save time
- Keep up post consistency
- Reduce the risk of errors
- Capitalise on timely opportunities
- Execute a more complex social strategy
- Publish better content
- Let data lead the way
How to create the best social media content calendar
- Step 1: Review your content
- Step 2: Select your social media channels
- Step 3: Define your calendar’s scope
- Step 4: Create an asset library
- Step 5: Map a workflow
- Step 6: Craft your posts
- Step 7: Bring in your team for feedback
Leveraging your social media content calendar’s full potential
Looking for an easy drag-n-drop calendar and scheduler? What is a social media content calendar?
A social media content calendar – sometimes referred to as a social media editorial calendar – is a spreadsheet, software service, or old-fashioned paper calendar used to plan social media posts. Detail what content will be published when, track deadlines, and possibly assign responsibilities to different team members. There is no right or wrong way to create a content calendar. Some are simple, some are multifaceted. The goal is to align the calendar with the brand’s overall social media goals.
Who Benefits from Social Media Content Calendars Content calendars are international brands with hundreds of thousands of followers and fans, It’s not just for The organizational power of the calendar benefits nearly anyone creating social media content for their business, including:
- blogger
- advisor
- freelancer
- marketing team
- media company
- Small and medium-sized enterprises
Social media manager with one or more clients
What are the benefits of a social media content calendar?
Time is a critical factor when weighing the pros and cons of new systems and processes. You, like most social media marketers and small business owners, don’t have the bandwidth to promise the world and waste resources on dysfunctional tools that don’t deliver results. A social media content calendar is not one of these tools. why? Because you can use it to get the following immediate benefits: organize to save time
Social media success is a marathon. It requires daily effort and attention. Part of the cloud, inspiration meets and creates engaging, targeted content that drives growth on your favorite channels. But most of the time it’s a lot of work. If you’ve ever stared at your phone scratching your head for the witty one-liner you need to bring your Instagram post to life, you know exactly what we’re talking about. Create and manage a content calendar to help you focus on your work, reduce multitasking, and capture moments of inspiration. In other words, you don’t have to frantically scroll through inspirational quotes at 4:59 PM on Fridays.
Stick to Postal Consistency
If there’s one secret to success on the Internet, it’s consistency. Whether you’re trying to expand your reach on Instagram, gain subscribers on YouTube, or capitalize on his SEO power of your blog, consistency is key. On social media, you want your content to appear regularly in your audience’s feeds, but you don’t want it to appear so regularly that your brand is considered spam. why?
There are several reasons:
You want your followers and fans to interact (like, comment, share) with your content. If you don’t show up in your feed often enough, you won’t be able to build engagement or build meaningful and authentic relationships with your audience.
We want to increase your brand awareness so that when your audience members are ready to purchase the products and services you offer, your business is already front and center. Social media success is more than just follower count and engagement levels. It’s about increasing your earnings.
You want to convert social media users into loyal customers, but it takes persistence and repetition. Conversions don’t (usually) happen overnight.
Have you heard of the 5 Marketing Rules? Simply put, this rule states that potential customers must have at least seven touchpoints with your brand before making a purchase. Social feeds are not chronological. Whether and when content is shown to a particular user is determined by a nuanced and constantly evolving algorithm. Reduce risk of error
Human error occurs when humans are involved. And there’s nothing more heartbreaking than discovering an obvious typo just hours after sending an email, publishing an article, or posting on social media. Planning your content ahead of time gives you the space you need to incorporate sophisticated text editing into your workflow. It’s not just a typo or spelling mistake on the line. It’s easier to fact-check information and get approval from your organization’s senior management or legal department before publishing it.
take advantage of timely opportunities
Did you know that the upcoming social media holiday in April 2023 is Tax Day in the United States? Admittedly, these holidays are pretty niche, but Mother’s Day, Anzac Day, Star Wars Day, etc. may relate to your brand’s message. And the content calendar ensures that you never miss an opportunity to create timely and relevant social media posts. Plus, having a content calendar that covers all bases gives you the creativity and logistical power to work with breaking news as it hits. Execute a more complex social strategy
Social media marketing isn’t as easy as maintaining a three-times-a-week posting regime. Multiple campaigns are often run simultaneously, each with different goals and audiences. At the top are daily posts and activities to engage users and grow your follower base. Elements of our streamlined social media content calendar take the guesswork out and give you more time to work on complex, multifaceted, and experimental strategies. Publish better content
Forget memes and cat videos. Social media is now a high production value marketing space saturated with meticulously crafted content curated by an entire team of industry experts. Calling in a copywriter or videographer during your afternoon break to create an impromptu Instagram post isn’t the best way to create compelling content. Quality takes time, and poor quality means poor results. A content calendar allows you to strategically allocate resources and talent to ensure that each team member has the time and mental energy they need to do great work. data leads the way
Over 40% of his brands are looking to increase their data-driven marketing budgets, and for good reason. Businesses have access to more data about their audience than ever before. When you look at social media, you have a stack of powerful datasets to sift through: audience demographics, user behavior, content engagement, to name a few. Drawing actionable conclusions and using data to shape your content strategy is not something you can do on the fly. Planning is essential. Testing is essential. Reviewing your analysis and measuring performance is a must. Social Media Content Calendar gives you the freedom to incorporate insights into your content creation.