Ever feel like the content created by your KOL (Key Opinion Leader) or influencer is on point, but it just doesn’t get the attention it deserves? Especially on TikTok, where the competition is real! As a brand, you want that content to get more views, likes, and interactions, right?
Well, here’s the secret weapon: Boost Code on TikTok! This cool feature can help you get that extra push so your KOL’s content can land on more For You Pages (FYPs) and get seen by more people. Curious how it works? Let’s dive in!
What is Boost Code on TikTok?
So, what exactly is Boost Code? It’s a special feature on TikTok that lets you amplify the reach of your content. Whether it’s a video or other relevant post, Boost Code gives it a little extra push to get noticed. When you use Boost Code, TikTok helps your content reach more people by making it more visible on FYPs. Pretty cool, right?
TikTok already offers an option to advertise videos or viral content, but Boost Code gives you that extra edge. It’s a game-changer for influencer marketing campaigns, helping your content reach the right audience and get noticed even more.
Why Do KOL’s Content Need Boost Code?
Influencer marketing is already a go-to strategy for many brands on TikTok, and you definitely don’t want the content your KOL created to get lost in the endless sea of TikTok videos, right? With Boost Code, you make sure that the content gets the visibility it deserves and reaches a wider audience.
Have you ever felt like the ad spend you’re putting into TikTok isn’t delivering the results you expected? This might happen because TikTok’s algorithm is constantly changing and highly depends on engagement. Even content from top influencers with loyal followers might need a little boost to make sure it reaches more people.
Boost Code helps maximize the potential of your KOL’s content so it gets more views, interactions, and in the end, more people discovering your product or service.
How to Boost KOL Content Using Boost Code on TikTok
Boosting KOL content using Boost Code is actually pretty straightforward, and if you do it right, it can give you great results. Here’s how:
1. Pick the Right Content
First, you need to pick the content that you want to boost. Make sure it has already gotten some initial engagement, like views, likes, or comments. That’s usually a sign that it has the potential to go viral. Ideally, you want to choose a video that’s already performing well but could use a little extra push to reach a bigger audience.
2. Check the Boost Code Requirements
Before using Boost Code, make sure the content you’ve chosen fits TikTok’s guidelines. Not all videos can be boosted, so double-check that it follows TikTok’s community guidelines and doesn’t include any banned content. Also, the influencer’s account should be in good standing with TikTok.
3. Apply the Boost Code
Once you have the right content, it’s time to apply the Boost Code. On TikTok, you’ll be able to promote content by boosting it. When you apply the Boost Code, TikTok will help push the video to more people’s FYPs, giving it a higher chance of being seen.
You can also target specific audiences based on interests, location, age, gender, etc., so the content reaches the right people who are more likely to engage with it. By using Boost Code, you get to be more precise with who sees the video—super important for reaching the perfect customer for your brand.
4. Set Duration and Budget
When boosting content, you’ll be asked to select how long you want the campaign to run and how much budget you want to allocate. The more you’re willing to spend, the higher the chances your video has to perform well. But don’t worry—you can adjust the budget to fit your needs.
TikTok gives you a lot of flexibility when it comes to budgeting, so even if you’re just getting started, you can still boost content without breaking the bank.
5. Wait for Results
Once you’ve applied the Boost Code, it’s time to kick back and wait for the results. TikTok will provide you with performance reports showing how well the boosted content is doing. You’ll be able to see metrics like views, likes, shares, and comments, so you can track how well the campaign is performing.
6. Evaluate and Optimize
If the Boost Code campaign is working well, feel free to extend it, add more budget, or choose more content to boost. If it’s not performing as expected, you can take a step back and evaluate what went wrong. Maybe the targeting was off, or the content wasn’t engaging enough. TikTok gives you detailed insights to help optimize your campaigns.
Where to Get Boost Code
Now you might be wondering, how do you get your hands on Boost Code? There are a few ways:
1. Through TikTok Ads Platform
If you’re already running ads on TikTok, you might get an offer for Boost Code. TikTok frequently sends out Boost Codes to active advertisers, so keep an eye on your inbox and your TikTok Ads dashboard for any updates.
2. From Your KOL or Influencer
Sometimes the influencer you’re working with has access to Boost Codes and can offer them to you. If they’re running campaigns with TikTok or have a direct partnership with the platform, they may be able to share a Boost Code for the content they’ve created.
3. Promotions or Special Offers from TikTok
TikTok sometimes runs promotions or special offers where you can get Boost Codes as part of a marketing campaign. These promotions are usually announced through TikTok’s official channels or via email marketing. So make sure to stay subscribed to TikTok’s communications to catch any cool offers.
When Should You Use Boost Code?
Boost Code isn’t something you need to use on every piece of content, but there are certain times when it’s super effective:
1. Content That’s Already Performing Well
If you’ve picked content that’s already getting a lot of engagement—like views, comments, and likes—Boost Code can give it that extra nudge it needs to go even further. TikTok’s algorithm loves content with high engagement, so boosting it can really help take it to the next level.
2. For Short-Term Campaigns
If you’re running a time-sensitive campaign and need quick results, Boost Code is a great option. For example, if you’re launching a new product or holding a limited-time promotion, Boost Code can help you get immediate visibility.
There you go! Now you know exactly how to use Boost Code on TikTok to give your KOL content that extra push. It’s a simple but powerful tool to help your brand get seen by more people and get the engagement it deserves. Don’t forget to monitor the results and optimize your campaigns for the best possible outcomes!