{"id":2958,"date":"2022-09-29T15:05:58","date_gmt":"2022-09-29T08:05:58","guid":{"rendered":"https:\/\/mez.ink\/blog\/blog\/?p=2958"},"modified":"2022-09-29T15:05:59","modified_gmt":"2022-09-29T08:05:59","slug":"super-interesting-social-media-marketing-stats-in-2022","status":"publish","type":"post","link":"https:\/\/mez.ink\/blog\/en\/super-interesting-social-media-marketing-stats-in-2022\/","title":{"rendered":"Super interesting social media marketing stats in 2022"},"content":{"rendered":"\n<p>Post-digital India initiative, the Internet has penetrated the soil where rain is still hesitant. As of January 2019, India\u2019s digital population amounted to approximately 560 million active users, reports a Statista survey. The figure categorizes India as the world\u2019s second-largest internet market primarily dominated by mobile internet users.&nbsp;<\/p>\n\n\n\n<p>In this blog we will explore the social media statistics in 2022.\u00a0<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><a href=\"https:\/\/statusbrew.com\/insights\/social-media-statistics\/\"><strong>Facebook Statistics By Age And Gender<\/strong><\/a><\/li><\/ol>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.statista.com\/statistics\/376128\/facebook-global-user-age-distribution\/\">2.5%<\/a> of total active Facebook users worldwide are female, and 3.2% are male between the ages of 13 and 17 years.<\/li><li>9.3% of total active Facebook users worldwide are female, and 13.4% are male between the ages of 18 and 24 years.<\/li><li>12.5% of total active Facebook users worldwide are female, and 19% are male between the ages of 25 and 34 years.<\/li><li>7.7% of total active Facebook users worldwide are female, and 10% are male between the ages of 35 and 44 years.<\/li><li>5.1% of total active Facebook users worldwide are female, and 5.6% are male between the ages of 45 and 54 years.<\/li><li>3.4% of total active Facebook users worldwide are female, and 3.2% are male between the ages of 55 and 64 years.<\/li><li>2.7% of total active Facebook users worldwide are female, and 2.5% are male after 65+ of age.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mez.ink\/blog\/blog\/wp-content\/uploads\/2022\/09\/unnamed2-1.jpeg\" alt=\"\" class=\"wp-image-2960\" width=\"690\" height=\"388\" srcset=\"https:\/\/mez.ink\/blog\/wp-content\/uploads\/2022\/09\/unnamed2-1.jpeg 512w, https:\/\/mez.ink\/blog\/wp-content\/uploads\/2022\/09\/unnamed2-1-300x169.jpeg 300w, https:\/\/mez.ink\/blog\/wp-content\/uploads\/2022\/09\/unnamed2-1-150x84.jpeg 150w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" \/><\/figure><\/div>\n\n\n\n<p>2. <a style=\"font-size: 15px; font-family: Verdana, BlinkMacSystemFont, -apple-system, &quot;Segoe UI&quot;, Roboto, Oxygen, Ubuntu, Cantarell, &quot;Open Sans&quot;, &quot;Helvetica Neue&quot;, sans-serif;\" href=\"https:\/\/statusbrew.com\/insights\/social-media-statistics\/\"><strong>Twitter Statistics By Age And Gender<\/strong><\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>1.8% of total active Twitter users worldwide are female, and 3.3% are male between the ages of 13 and 17 years.<\/li><li>9.2% of total active Twitter users worldwide are female, and 18.7% are male between the ages of 18 and 24 years.<\/li><li>7.7% of total active Twitter users worldwide are female, and 16.7% are male between the ages of 25 and 34 years.<\/li><li>5.6% of total active Twitter users worldwide are female, and 17.4% are male between the ages of 35 and 49 years.<\/li><li>5.6% of total active Twitter users worldwide are female, and 14.1% are male of 50+ years of age.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mez.ink\/blog\/blog\/wp-content\/uploads\/2022\/09\/unnamed3-1.jpeg\" alt=\"\" class=\"wp-image-2961\" width=\"773\" height=\"435\" srcset=\"https:\/\/mez.ink\/blog\/wp-content\/uploads\/2022\/09\/unnamed3-1.jpeg 512w, https:\/\/mez.ink\/blog\/wp-content\/uploads\/2022\/09\/unnamed3-1-300x169.jpeg 300w, https:\/\/mez.ink\/blog\/wp-content\/uploads\/2022\/09\/unnamed3-1-150x84.jpeg 150w\" sizes=\"auto, (max-width: 773px) 100vw, 773px\" \/><\/figure><\/div>\n\n\n\n<p>3<span style=\"font-size: 15px; font-family: Verdana, BlinkMacSystemFont, -apple-system, &quot;Segoe UI&quot;, Roboto, Oxygen, Ubuntu, Cantarell, &quot;Open Sans&quot;, &quot;Helvetica Neue&quot;, sans-serif; color: initial;\"> <\/span><a style=\"font-size: 15px; font-family: Verdana, BlinkMacSystemFont, -apple-system, &quot;Segoe UI&quot;, Roboto, Oxygen, Ubuntu, Cantarell, &quot;Open Sans&quot;, &quot;Helvetica Neue&quot;, sans-serif;\" href=\"https:\/\/statusbrew.com\/insights\/social-media-statistics\/\"><strong>YouTube Statistics By Age And Gender<\/strong><\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>6.3% of total active YouTube users worldwide are female, and 8.7% are male between the ages of 18 and 24 years.<\/li><li>9.1% of total active YouTube users worldwide are female, and 12.1% are male between the ages of 25 and 34 years.<\/li><li>7.8% of total active YouTube users worldwide are female, and 9.2% are male between the ages of 35 and 44 years.<\/li><li>5.9% of total active YouTube users worldwide are female, and 6.3% are male between the ages of 45 and 54 years.<\/li><li>4.3% of total active YouTube users worldwide are female, and 4.2% are male between the ages of 55 and 64 years.<\/li><li>4% of total active YouTube users worldwide are female, and 3.7% are male of 65+ years of age.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mez.ink\/blog\/blog\/wp-content\/uploads\/2022\/09\/unnamed4-1.jpeg\" alt=\"\" class=\"wp-image-2962\" width=\"648\" height=\"364\" srcset=\"https:\/\/mez.ink\/blog\/wp-content\/uploads\/2022\/09\/unnamed4-1.jpeg 512w, https:\/\/mez.ink\/blog\/wp-content\/uploads\/2022\/09\/unnamed4-1-300x169.jpeg 300w, https:\/\/mez.ink\/blog\/wp-content\/uploads\/2022\/09\/unnamed4-1-150x84.jpeg 150w\" sizes=\"auto, (max-width: 648px) 100vw, 648px\" \/><\/figure><\/div>\n\n\n\n<p>4.<a href=\"https:\/\/statusbrew.com\/insights\/social-media-statistics\/\"><strong>Instagram Statistics By Age And Gender<\/strong><\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.statista.com\/statistics\/248769\/age-distribution-of-worldwide-instagram-users\/\">3.7%<\/a> of total active Instagram users worldwide are female, and 4.3% are male between the ages of 13 and 17 years.<\/li><li>13.1% of total active Instagram users worldwide are female, and 17.1% are male between the ages of 18 and 24 years.<\/li><li>14.8% of total active Instagram users worldwide are female, and 16.4% are male between the ages of 25 and 34 years.<\/li><li>8.3% of total active Instagram users worldwide are female, and 7.6% are male between the ages of 35 and 44 years.<\/li><li>4.5% of total active Instagram users worldwide are female, and 3.4% are male between the ages of 45 and 54 years.<\/li><li>2.3% of total active Instagram users worldwide are female, and 1.6% are male between the ages of 55 and 64 years.<\/li><li>1.3% of total active Instagram users worldwide are female, and 0.9% are male of 65+ years of age.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mez.ink\/blog\/blog\/wp-content\/uploads\/2022\/09\/unnamed5.jpeg\" alt=\"\" class=\"wp-image-2963\" width=\"718\" height=\"404\" srcset=\"https:\/\/mez.ink\/blog\/wp-content\/uploads\/2022\/09\/unnamed5.jpeg 512w, https:\/\/mez.ink\/blog\/wp-content\/uploads\/2022\/09\/unnamed5-300x169.jpeg 300w, https:\/\/mez.ink\/blog\/wp-content\/uploads\/2022\/09\/unnamed5-150x84.jpeg 150w\" sizes=\"auto, (max-width: 718px) 100vw, 718px\" \/><\/figure><\/div>\n\n\n\n<p>5.<a href=\"https:\/\/statusbrew.com\/insights\/social-media-statistics\/\"><strong>Most popular social networks of 2022<\/strong><\/a><\/p>\n\n\n\n<p>Here&#8217;s a list of the top 17 most popular social networks of 2022 sorted based on the number of monthly active users (MAU):<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\">Facebook<\/a> &#8211; 2895 million<\/li><li>YouTube &#8211; 2291 million<\/li><li>WhatsApp &#8211; 2000 million<\/li><li>Instagram &#8211; 1393 million<\/li><li>Facebook Messenger &#8211; 1300 million<\/li><li>WeChat (Weixin) &#8211; 1251 million<\/li><li>TikTok &#8211; 1000 million<\/li><li>Douyin &#8211; 600 million<\/li><li>QQ &#8211; 591 million<\/li><li>Sina Weibo &#8211; 566 million<\/li><li>Telegram &#8211; 550 million<\/li><li>Snapchat &#8211; 538 million<\/li><li>Kuaishou &#8211; 506 million<\/li><li>Pinterest &#8211; 454 million<\/li><li>Twitter &#8211; 363 million<\/li><li>Reddit &#8211; 430 million<\/li><li>Quora &#8211; 300 million<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mez.ink\/blog\/blog\/wp-content\/uploads\/2022\/09\/unnamed6-1.jpeg\" alt=\"\" class=\"wp-image-2964\" width=\"663\" height=\"373\" srcset=\"https:\/\/mez.ink\/blog\/wp-content\/uploads\/2022\/09\/unnamed6-1.jpeg 512w, https:\/\/mez.ink\/blog\/wp-content\/uploads\/2022\/09\/unnamed6-1-300x169.jpeg 300w, https:\/\/mez.ink\/blog\/wp-content\/uploads\/2022\/09\/unnamed6-1-150x84.jpeg 150w\" sizes=\"auto, (max-width: 663px) 100vw, 663px\" \/><\/figure><\/div>\n\n\n\n<p>6. <a href=\"https:\/\/statusbrew.com\/insights\/social-media-statistics\/\"><strong>LinkedIn Statistics By Age And Gender<\/strong><\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>9.1% of total active LinkedIn users worldwide are female, and 11.2% are male between the ages of 18 and 24 years.<\/li><li>25.6% of total active LinkedIn users worldwide are female, and 33.6% are male between the ages of 25 and 34 years.<\/li><li>7.2% of total active LinkedIn users worldwide are female, and 10.4% are male between the ages of 35 and 54 years.<\/li><li>1% of total active LinkedIn users worldwide are female, and 1.9% are male of 55+ years of age.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mez.ink\/blog\/blog\/wp-content\/uploads\/2022\/09\/unnamed7.jpeg\" alt=\"\" class=\"wp-image-2965\" width=\"704\" height=\"396\" srcset=\"https:\/\/mez.ink\/blog\/wp-content\/uploads\/2022\/09\/unnamed7.jpeg 512w, https:\/\/mez.ink\/blog\/wp-content\/uploads\/2022\/09\/unnamed7-300x169.jpeg 300w, https:\/\/mez.ink\/blog\/wp-content\/uploads\/2022\/09\/unnamed7-150x84.jpeg 150w\" sizes=\"auto, (max-width: 704px) 100vw, 704px\" \/><\/figure><\/div>\n\n\n\n<p>7. <a href=\"https:\/\/statusbrew.com\/insights\/social-media-statistics\/\"><strong>Social Media Advertising Statistics 2022<\/strong><\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The digital ad spend has an estimated increase of <a href=\"https:\/\/www.emarketer.com\/content\/worldwide-digital-ad-spending-2021\">12.7%<\/a> in 2021 and as much as <a href=\"https:\/\/www.iabuk.com\/research\/digital-advertising-spend-surges-49-h1-2021-marketers-confidence-returns\">49%<\/a> increase in some areas.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Social spending rose by <a href=\"https:\/\/whatsnewinpublishing.com\/the-strongest-rise-in-over-a-decade-global-ad-spend-to-reach-665-bn-this-year\/\">13.1%<\/a> in 2021 and is set to rise by a further 10.1% in 2022.<\/li><li>The growth of global advertising spend forecast for 2022 is by 8.2%.<\/li><li>By then, the global advertising market will be worth more than the US $700 billion.<\/li><li><a href=\"https:\/\/www.podium.com\/article\/social-media-marketing-for-small-business-in-2022\/\">Facebook and YouTube<\/a> are both popular advertising platforms, owing to their high-earning user bases.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mez.ink\/blog\/blog\/wp-content\/uploads\/2022\/09\/unnamed8.jpeg\" alt=\"\" class=\"wp-image-2966\" width=\"852\" height=\"479\" srcset=\"https:\/\/mez.ink\/blog\/wp-content\/uploads\/2022\/09\/unnamed8.jpeg 512w, https:\/\/mez.ink\/blog\/wp-content\/uploads\/2022\/09\/unnamed8-300x169.jpeg 300w, https:\/\/mez.ink\/blog\/wp-content\/uploads\/2022\/09\/unnamed8-150x84.jpeg 150w\" sizes=\"auto, (max-width: 852px) 100vw, 852px\" \/><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Post-digital India initiative, the Internet has penetrated the soil where rain is still hesitant. As of January 2019, India\u2019s digital population amounted to approximately 560 million active users, reports a Statista survey. The figure categorizes India as the world\u2019s second-largest internet market primarily dominated by mobile internet users.&nbsp; In this blog we will explore the [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":2959,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[233],"tags":[230,346,232],"class_list":{"0":"post-2958","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-social-media-statistics","8":"tag-230","9":"tag-social-media-marketing","10":"tag-statistics"},"_links":{"self":[{"href":"https:\/\/mez.ink\/blog\/wp-json\/wp\/v2\/posts\/2958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mez.ink\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mez.ink\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mez.ink\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/mez.ink\/blog\/wp-json\/wp\/v2\/comments?post=2958"}],"version-history":[{"count":1,"href":"https:\/\/mez.ink\/blog\/wp-json\/wp\/v2\/posts\/2958\/revisions"}],"predecessor-version":[{"id":2967,"href":"https:\/\/mez.ink\/blog\/wp-json\/wp\/v2\/posts\/2958\/revisions\/2967"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mez.ink\/blog\/wp-json\/wp\/v2\/media\/2959"}],"wp:attachment":[{"href":"https:\/\/mez.ink\/blog\/wp-json\/wp\/v2\/media?parent=2958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mez.ink\/blog\/wp-json\/wp\/v2\/categories?post=2958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mez.ink\/blog\/wp-json\/wp\/v2\/tags?post=2958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}