{"id":2995,"date":"2022-10-03T13:53:08","date_gmt":"2022-10-03T06:53:08","guid":{"rendered":"https:\/\/mez.ink\/blog\/blog\/?p=2995"},"modified":"2022-10-03T13:53:10","modified_gmt":"2022-10-03T06:53:10","slug":"6-important-linkedin-statistics-for-2022","status":"publish","type":"post","link":"https:\/\/mez.ink\/blog\/en\/6-important-linkedin-statistics-for-2022\/","title":{"rendered":"6 Important LinkedIn Statistics for 2022"},"content":{"rendered":"\n

The network officially launched on May 5th, 2003, just nine months before Facebook launched at Harvard. LinkedIn is the oldest of the major social networks still in use today.
<\/a>In this article, we\u2019re going to share with you over 35 stats and facts that you can use as a guide for your LinkedIn marketing efforts in 2022.<\/p>\n\n\n\n

1. LinkedIn has over 706 million members <\/strong><\/a><\/p>\n\n\n\n

As of December 2021, LinkedIn had more than 850 million users in over 200 countries, according to the company\u2019s official statistics. According to Social Status, their growth rate for June 2022 was 2.56%. The highest that it\u2019s been in 2022 so far was in May (4.22%).<\/a><\/p>\n\n\n\n

LinkedIn User Statistics <\/strong><\/a><\/p>\n\n\n\n

LinkedIn boasts over 810 million users<\/strong> in more than 200 countries and territories worldwide<\/strong> (LinkedIn, 2022). <\/a><\/p>\n\n\n\n

Although these figures seem considerably low compared to the likes of Instagram with over 2 billion users and Facebook at 2.91 billion users, the numbers are quite impressive, noting that LinkedIn targets a specific group of users \u2012 the professional community.
Having been officially launched in 2003, LinkedIn has enjoyed a phenomenal gradual growth rate without experiencing any dips, as would be the case for other social media platforms like Twitter.\u00a0
In just two years after its launch, LinkedIn had already amassed 1.6 million<\/strong> members and crossed the 100-million mark in Q1 2011 after going public.\u00a0
The number of LinkedIn users more than tripled from 160 million to over 400 million members within the next five years, and just a year later, in 2017, the platform crossed its half-a-billion mark. <\/a>Over the years, LinkedIn became the go-to network for all professionals globally, and not just in the United States alone. Out of the 810 million LinkedIn users, there are only 185+ million members from the U.S. (LinkedIn<\/a>, 2022).\u00a0<\/p>\n\n\n\n

2. LinkedIn Demographics: Gender<\/strong>
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LinkedIn\u2019s latest demographics stats indicate that the professional network is more popular among males than females. 57.2% of LinkedIn users are male, while females take up 42.8% of the total user number (Statista, 2022).
While the platform remains more popular among males, LinkedIn\u2019s Gender Insight Report tells a different story regarding usage behaviours and engagement habits. According to the report, women are 16% more likely than men to get hired after applying for a job.\u00a0<\/a><\/p>\n\n\n\n

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3. LinkedIn Demographics: Age <\/strong><\/p>\n\n\n\n

When broken further, the age group with the most number of LinkedIn users is between 25 and 34 years, taking up 59.1% of the total. <\/a><\/p>\n\n\n\n

LinkedIn is a platform mainly built for working professionals and those looking to build their network. For this matter, it would make a lot of sense to notice a huge number of users from the ages of 25 to 35, as these are individuals looking to network and scout for better work opportunities.  <\/a><\/p>\n\n\n\n

The second most popular age group on LinkedIn ranges between 18 and 24, taking up 20.4% of the total. Most of the people in this age are in (or done with) college and would like to connect with other professionals whom they could use as mentors to grow their careers.  <\/a><\/p>\n\n\n\n

By the mere fact that LinkedIn is a platform for those working, scouting for newer professional opportunities, or looking to network, there are very few members (only 2.9% of the total) above <\/a>55.<\/p>\n\n\n\n

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4. LinkedIn\u2019s popularity among marketers <\/strong><\/a><\/p>\n\n\n\n

LinkedIn is the most popular social media platform B2B marketers<\/strong> use for organic marketing purposes at 93% (<\/a>Slideshare<\/a>, 2022). One of the key reasons behind this success is the fact that LinkedIn is the most trusted social platform in the world, according to <\/a>Business Insider<\/a>. In its annual reports, LinkedIn has been shown to lead consistently as the most trusted social media platform amidst the surge of fake news. 
In a study conducted by <\/a>Hubspot<\/a>, LinkedIn leads in terms of lead conversion rates. Traffic from the platform generates the highest visitor-to-lead conversion rate at 2.74%, which is 277% higher than Facebook and Twitter. This is an impressive figure, more so since <\/a>80% of B2B leads come from LinkedIn<\/a>.
While it is quite popular among B2B content marketers, LinkedIn treks behind Facebook and Instagram as the most popular social media platform for marketers \u2012 and for obvious reasons (<\/a>Hootsuite, 2021<\/a>).
With billions of users on both Instagram and Facebook, they are a marketer\u2019s go-to place as you can easily reach many people in an instant. However, due to its trustworthiness rating and high lead conversion rates, LinkedIn follows closely, ahead of other platforms like Twitter and <\/a>YouTube<\/a>.
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5. Every Minute 6 People Get Hired<\/strong>
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According to LinkedIn\u2019s own statistics, each week, 50 million people use the platform to search for jobs. And, their efforts aren\u2019t in vain. <\/a><\/p>\n\n\n\n

Every second, 95 job applications get submitted, while 6 people get hired every minute on LinkedIn.  <\/a><\/p>\n\n\n\n

Data revealed by LinkedIn reveals that in November 2021 some of the most popular industries for hiring were agriculture, construction, corporate services, finance, healthcare, manufacturing, transportation, logistics, and public administration.

<\/a>6. India Is the Most Popular Hashtag<\/strong><\/p>\n\n\n\n

Twitter, TikTok, and Instagram aren\u2019t the only social media platforms where hashtags can be used effectively. On LinkedIn, the hashtags with the most followers are: #India, #innovations, #management, #HumanResources, and #DigitalMarketing. <\/a><\/p>\n\n\n\n

The hashtag India, for example, has nearly 68 million followers. <\/a><\/p>\n\n\n\n

Other popular hashtags include: #technology, #creativity, #future, #entrepreneurship, and #careers. <\/a><\/p>\n\n\n\n

7. It\u2019s One of the Fastest Growing Brands Worldwide<\/strong><\/p>\n\n\n\n

According to data shared by Statista, LinkedIn is the seventh fastest growing brand across the globe in 2022 boasting an annual brand value growth of 63%, just 1% behind Louis Vuitton. In first place it\u2019s Cartier with an annual brand value growth of 88%. <\/a><\/p>\n\n\n\n

8. LinkedIn advertising statistics<\/strong><\/p>\n\n\n\n