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Overview

Learn the secrets to becoming a successful fashion designer in one stylish and accessible course! Fashion design is a glamorous and imaginative endeavor that allows you to create wearable art. But the fashion industry involves much more than simply envisioning and crafting garments and accessories. Students of fashion know that working in the field also requires knowledge of textiles, fashion illustration, branding, merchandising, and how to create and present a portfolio. Fashion School in a Book offers these lessons and more—author and fashion design instructor Zoë Hong teaches all the practical knowledge you need to get started in (or find new inspiration for) your career in fashion. Fashion School in a Book is a course designed to outline the workflow for creating a fashion collection. You’ll learn: •Merchandising and brand direction •Fashion illustration basics •How to create a design-process journal by completing the book’s useful exercises •Portfolio creation for clients and employers Author Zoë Hong is a former fashion university instructor and popular teacher on YouTube with a practical approach to learning the business and artistry of fashion. Her teachings both inspire students creatively and prepare them for professional work in the field. Whether you’re a fashion student, a hobbyist designer looking to learn about the fashion industry, or an aspiring designer or fashion illustrator,Fashion School in a Book lays out the path to New York, Paris, or Milan. Design your collection, present your portfolio, define and market your brand, and better understand the fashion workflow with Fashion School in a Book! TABLE OF CONTENTS 00: Introduction 01: Fashion Design Process Overview 02: Brand Direction 03: Collection Direction 04: Color 05: Print Development and Surface Design 06: Fabric 07: Shapes and Silhouettes 08: 3D Development 09: Merchandising 10: Where do we go from here: Brands 11: Where do we go from here: Portfolio Makers

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