The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do About It by Allen Weiss PhD, Deborah J. MacInnis PhD

- The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do About It
- Allen Weiss PhD, Deborah J. MacInnis PhD
- Page: 256
- Format: pdf, ePub, mobi, fb2
- ISBN: 9781637745038
- Publisher: BenBella Books, Inc.
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The Brand Benefits Playbook: Why Customers Aren't The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do About It · What market they are in (or could be operating in) · How The Modern Marketer's Playbook If you own a market with your brand, then the revenue will come. Because people want to buy from people they like. They don't want to buy because they got a Buy The Brand Benefits Playbook (Why Customer.. in Bulk The Brand Benefits Playbook (Why Customers Aren't Buying What You're Selling--And What to Do About It). The Hard Truth About Acquisition Costs (and How Your Aug 2, 2023 — How to Create a Sales Playbook to Decrease Ramp-Up Your ideal customers are the people most likely to buy your product. The better you can zero in on who they are, the more targeted your marketing and productive