<h2>The Culting of Brands by Douglas Atkin, Douglas Atkins, Tyler Gregory Hicks</h2>
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<ul>
<li>The Culting of Brands</li>
<li>Douglas Atkin, Douglas Atkins, Tyler Gregory Hicks</li>
<li>Page: 256</li>
<li>Format: pdf, ePub, mobi, fb2</li>
<li>ISBN: 9781591840961</li>
<li>Publisher: Penguin Group (USA) Incorporated</li>
</ul>
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<h3>Top download audio book The Culting of Brands</h3>
<h4>Overview</h4>
<p>At first glance, companies like Apple and Nike have little in common with organizations like the Hell&rsquo;s Angels and the Unification Church. But in reality, they all fulfill the main definition of a cult: They attract people who see themselves as different from the masses in some fundamental way. Contrary to stereotypes, most cult members aren&rsquo;t emotionally unstable&mdash;they&rsquo;re just normal folks searching for a sense of belonging. Marketing expert Douglas Atkin has spent years researching both full-blown cults and companies that use cult-branding techniques.He interviewed countless cult members to find out what makes them tick. And he explains exactly how ...</p>
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The Culting of Brands by Douglas Atkin, Douglas Atkins, Tyler Gregory Hicks

Top download audio book The Culting of Brands

Overview