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Pfizer's trailblazing communications leader, Sally Susman, reveals how we can break through the noise to get our message across and make positive change. A global pandemic. A roller-coaster economy. Political tensions ready to ignite, and common civility at an all-time low. For leaders, the pressures and the stakes could not be higher. And in such a stormy, often dangerous world, communications can no longer be considered a soft skill. The ability to reach people and drive public conversation is a rock-hard competency. In this wise and inspiring book, Sally Susman, the renowned head of corporate affairs at global biopharmaceutical giant Pfizer, tells the fascinating story of how the company managed the massive communications challenge that came with Covid-19 and the race to produce an effective vaccine. Just as crucial as creating the vaccine itself was the task of winning people's hearts and minds, and Susman highlights the principles that enabled her to break through, connect, and help move people forward, not only at Pfizer but over a long and stellar career. She shows how clarifying and channeling your intention is an essential first step: What are you trying to say? She illustrates how leaders need to muster the courage to be candid in order to be effective and how, in order to connect, they must both disarm with humility and delight with humor. As a gay, married woman, she talks forthrightly about the challenges and opportunities of embracing who you are, both at home and in the workplace. Susman's stories will draw you in with their warmth and humanity, and enlighten and motivate you with their insight and passion. Breaking Through is essential reading for any leader who faces the daunting challenge of communicating in our noisy, turbulent world.

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Sally Susman · 2023 · ‎Business & EconomicsCommunicating to Open Minds, Move Hearts, and Change the World Sally Susman. BREAKING THROUGH Communicating to Open Minds , Move Hearts , and Change the 
Browse Books: Business & Economics / Public Relations
The Edward Bernays Reader: From Propaganda to the Engineering of Consent By Edward Bernays, · Breaking Through: Communicating to Open Minds, Move Hearts, and 
Breaking Through eBook by Sally Susman - Rakuten Kobo
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Breaking Through: Communicating to Open Minds - eBay
Publication Year: 2023 ; Format: Hardcover ; Language: English ; Book Title: Breaking Through : Communicating to Open Minds, Move Hearts, and Change the WORLD.
The On-Sale Calendar: March 2023 - Publishers Weekly
Breaking Through: Communicating to Open Minds, Move Hearts, and Change the World by Sally Susman ( Harvard Business Review, $30.00; 
Breaking Through: Communicating to Open - Goodreads
Breaking Through: Communicating to Open Minds, Move Hearts, and Change the World · Sally Susman · About the author.
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Breaking Through: Communicating to Open Minds, Move Hearts, and Change the World : Susman, Sally: Amazon.in: Books.
Sally Susman - Breaking Through: Communicating to Open
The ground-breaking communications leader of global biopharmaceutical giant Pfizer, Sally Susman reveals how we can break through all the noise and conventional 
Letters · Connecticut College
corporate affairs officer at Pfizer and the author of a new book, Breaking Through: Communicating to Open Minds, Move Hearts, and Change the World.
Breaking Through: Communicating to - Vroman's Bookstore
Breaking Through: Communicating to Open Minds, Move Hearts, and Change the World (Hardcover) 
Breaking Through: Communicating to Open Minds - eBay
Language: English ; Book Title: Breaking Through : Communicating to Open Minds, Move Hearts, and Change the WORLD ; Author: Sally Susman ; Item Length: 9.2in.
Book Deals: Week of July 25, 2022 - Publishers Weekly
HBR Breaks Through with Pfizer Exec subtitled Communicating to Open Minds, Move Hearts and Change the World, is slated for March 2023.
Breaking Through: Communicating to Open Minds, Move
Breaking Through: Communicating to Open Minds, Move Hearts, and Change the World eBook : Susman, Sally: Amazon.ca: Kindle Store.

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