- Backstage or Green Room
Everyone loves seeing what life is like behind the scenes. So, creating a live stream of what really goes on in the office is a great way to engage people with your brand. It helps create a level of authenticity and shows a side that people don’t normally get to see. One way to do this is to give an insight into the meetings you are having or the ideas you are developing. Another idea is to take people on a tour around the office and show what the culture of the company is like.
- Go Live moderately
Moderately! it means to optimise the duration as well as time intervals between your every Live Stream. Why? To keep a check on your accounts’ spam score.
Doing things live also means that people have the opportunity to react to videos. This can be a great learning point for you as you discover the aspects that people enjoy… And those that don’t. As live streaming does have such an interactive element to it, it’s important to make streams secure from leaks and hackers. That way, you are protecting yourself and those watching.
- Annual Calendar Planning
Whilst the improvisational side of a live video is something that makes it appealing, for the sake of the business, it’s important to plan ahead. This helps to prevent any big mistakes from happening, and also reduces any stage fright. It also means that you won’t find yourself umming and erring halfway through a video. Especially as you want to look confident and knowledgeable about the topics you are discussing.
It’s particularly important to plan ahead when you are talking about complex topics. Say you are doing a live video about voice analysis software. With this being a relatively uncommon subject, it’s important to make sure you are giving the correct information. And are talking with confidence. No matter how knowledgeable you are on the subject, it’s vital to prepare your speech. A good way to do this is to write a list of the points you want to cover and in what order. Then practice, practice, practice. If you need to, you can always stick a piece of paper behind the camera with your plan and notes on it. Doing all this will ensure you are a trustworthy and go-to firm.
- Spontaneous or Impromptu Content
Without contradicting the previous point, it’s just as important to realize that things may not go as smoothly as planned. And that you have a way to deal with this. The internet might cut out halfway through you asking, “What does outbound calls mean?” Your nerves might get the better of you when it comes to discussing content migration. Or it might even be that a baby starts crying in the background of a finance talk and throws you off your stride.
- Audience/Viewers Engagement
We now live in a society where we are realizing the importance of sharing information across continents. Doing a live stream is an excellent way to talk to an audience on a wider level while showing a human side to your firm. Whether planning in advance or deciding to film a live event, following the guidelines above will certainly help your brand grow.
Once you have successfully achieved all 5 goals, add to the glory by creating your creative profile which would contain all the other links to your work.
Mezink offers the Link-in-bio feature as one solution to your multiple social media profiles.
To Create a Profile–
Add your Name, email id, and profile picture and voila the account has been created.
To Add Links–
Select add links, and type the name of the platform. Copy the URL of the platform ABC in the tab below. Lastly, select icons to add. Icons you need are not available? No problem add the required icon from your photo album or download it from the internet.