Digital marketing is an essential aspect of building a business, and now more than ever it is impossible to do without it. Some small businesses do little digital marketing by integrating content marketing and social media marketing.
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In this article, we will discuss top digital marketing strategies for small businesses that one can use in their industry.
- Search engine marketing (SEM)
Search engine marketing means that a small business focuses on marketing for search through search engines. Search engines such as Google, Yahoo! and Bing require you to create an ad campaign for a specific keyword.
Below is a step-by-step guide to successful search engine marketing.
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- First step:
Your target audience would usually bid for keywords to find you – so you should find those keywords and bid for them. If you offer wedding photography in NYC, you can bid on keywords like professional wedding photography in NYC.
- Second step:
After getting the keyword, you should create an ad. You need to optimise the ad text as Google ads are displayed in text form. The help of an SEM expert will serve you well. Next, you should start your paid search (pay-per-click or ad). You will be found when someone searches for something related to the keyword you bid for.
- Niche edits
Building niche edit links is a tactic of inserting a contextual link into an existing blog post or website. Most niche edits are done manually by contacting a website directly and asking for your link to be added to a relevant post. This is not a new link building method, but it is undoubtedly effective and not dangerous.
- Content marketing strategy
Content marketing has been around for years, and it is becoming increasingly popular as it replaces the traditional way of marketing. Many small businesses are practicing content marketing to the extent that it’s here to stay, but how do you create content that engages your audience? Find out next:
- Create relevant, valuable and consistent content
First of all, the content you create needs to be valuable, relevant and consistent. The best way to do this would be to keep your market in mind and constantly solve your audience’s problems by creating content that targets their problems. For example, if you sell nail care products or are a nail technician, an example of good content would be ‘6 tips to make your artificial nails last longer”.
This content is relevant and valuable because you are addressing the problems of people who do artificial nails from time to time. Content can also come in different forms, from articles, ebooks, Instagram reels and video content to infographics.
- Define your audience and attract them
It’s not enough to keep creating quality content if you are not showing it to the right people. On social media you can use hashtags, while on search engines you need to optimise every piece of content with keywords.
- Email marketing strategy
Your digital marketing is not complete without email marketing. And why? Because it’s the best way to reach your audience without interrupting social media.
Email marketing is worth your time and money because it will increase your conversion rate if you follow the right steps. You have probably heard the famous phrase ‘the money’s in the list” because email marketing has proven itself repeatedly. With email marketing, you can take advantage of personalisation and generation.
According to a report by Campaign Monitor, for every dollar a company spends on email marketing, it is likely to get $38 back. This is why email marketing is also known as the king of marketing. Below is a step-by-step guide to email marketing success
- Step 1
The first step is to offer added value to get your target audience’s email address. You can also do this naturally by directing visitors to your website or landing pages. If you visit a website lately, you will come across a sign-up page that automatically asks you to leave your email address in exchange for valuable material. This simple action step is critical to attracting qualified leads to your subscriber list.
- Step 2
Next, nurture your list by providing them with value. Do not spam them with sales content and links to buy from your website. Instead, engage them and provide value with thoughtful, educational and relevant content. It takes a lot of effort to constantly deliver valuable content, but it will pay off in the end.
To automate your business, the next thing you need to do is find a suitable email marketing platform (e.g. MailChimp, convert it, Aweber, etc.). You can not send emails manually and expect great results. These email marketing platforms are designed to make your marketing seamless. You can personalise the emails for each individual subscriber and define how they receive the emails with one data point.
- Affiliate marketing
Think of affiliate marketing as a system where you recruit salespeople to sell your products 24/7. However, these salespeople will make money for you and earn commissions, which is a win-win for everyone involved.
If you do it right, your business will get in front of a qualified audience and continue to spread thanks to word of mouth. You can join an affiliate marketing network like ShareASale or start your own. You will need to install a WordPress plugin that allows you to create your affiliate marketing network. This can be exhausting as you have to build the affiliate network yourself.
Digital marketing is quite complex and works well if you combine at least two of the strategies mentioned in this article. For example, all strategies depend on content marketing, so you need to implement them with content.
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