How to charge for digital marketing services in India is the most frequently asked question on the internet that many startups ask to grow their business. Technically, digital marketing is a strategy that involves a number of tools and mediums that contribute to the success of a business.
Cost of digital marketing for small businesses:
Different agencies have their predefined pricing packages for conducting marketing activities because we live in a technology-driven age, and you can find cheap prices in the market.
There are many factors that affect the pricing packages for digital marketing in India, such as the size of the company and the type of business. The average cost of digital marketing packages in India ranges from Rs 20000 to Rs 150000 per year.
Below are the basic points on which the cost of digital marketing in India or in general depends. In this blog, I will explain you how to charge for digital marketing services in India so that you can work with more clients.
1. Search Engine Optimisation (SEO)
SEO is a technique in digital marketing to get organic traffic to your website, and that can only happen if your website ranks well in the search engine results pages (SERPs).
SEO is an essential part of the overall digital marketing strategy as it depends on what keyword the user is searching for in the search engines like Google, Yahoo etc.
So, if you are looking for an SEO company and want to know what are the rates for digital marketing in India, you will pay between 12000 to 35000 per month in India.
However, an SEO strategy is based on what kind of keywords you want to target.
The SEO prices for digital marketing in India can be easily calculated as follows
The more keywords you target, the higher the price because the SEO packages depend on the number of keywords you target.
Many people are always confused about whether content marketing is a part of SEO or not.
The answer is yes, content marketing is part of search engine optimization (SEO) and it is also part of digital marketing pricing packages in India.
The reason is that to achieve keywords, we need to write blog posts, articles, press releases, classifieds, advertisements, etc., which is the process of content marketing.
2. Social Media Marketing:
As you already know, everyone has a smartphone and everyone needs everything at their fingertips. In this internet dominated era, social media marketing plays a very important role in digital marketing and the cost of digital marketing in India is increasing day by day. Businesses just need to be active on the social media platforms.
Now the question arises why it is so important?
As you know, everyone uses Facebook, Instagram, Twitter and other social media channels.
So these social media channels help you connect with customers on a personal level by sharing content there. The average cost of social media marketing in digital marketing pricing packages can be Rs 20000 to 40000 per month.
For social media marketing, we can calculate the cost based on posts per day or posts per week.
PPC or Google ads are the best digital marketing techniques these days to promote your business to target audiences in a specific target area and collect leads from there.
For example, many companies run campaigns and offer pricing packages for digital marketing in India with pay per click basis or ads on any occasions like New Year sale, Mansoon offers etc.
So, PPC helps to reach targeted audience through Google ads or Facebook ads to get instant business.
If you need effective and instant results, you can include PPC in your digital marketing package without thinking about SEO and SMO. The average price of digital marketing packages can range from 21000Rs. to 28000Rs. per month for small businesses.
In simple words. The cost depends on the pay-per-click factor. So if you pay more per click, the cost will be higher and you will have to spend more money to make your ad more effective.
4. The cost depends on the type of business in digital marketing:
As you know, not every business is the same and every business has different marketing budgets for digital channels. For example, if you are a fast-moving consumer company, you want to build a solid relationship with your customers and therefore need to allocate more funds to digital marketers.
And if you are a B2B company that relies on product suppliers or organisations, then it does not seem logical to spend a high budget on digital marketing because for such companies, a little SEO is enough.
5. Location plays an important role in evaluating the cost of digital marketing:
Many people wonder why the cost of digital marketing is location dependent. It is because for local businesses, the cost is lower than for businesses that want to go national or international. Prices cannot be the same in every location as PPC rates, labour costs, algorithms and timing differ from location to location.
Always make sure that a cheap digital marketing agency is not good for your business as you are asking for value for time.
6. Landing Pages:
A digital marketing agency must create landing pages that contain lead magnets and good offer forms. So you can charge on the basis of 1 landing page. Therefore, digital marketing pricing packages always include pricing for landing pages, which can go up to Rs 1000 per landing page.
7. Charges for email platforms like Mailchimp:
In India, digital marketing pricing packages include fees based on emails sent daily as these have a conversion rate of 3% and are very useful in attracting leads for businesses.
8. Fees for implementing analytics:
Regular improvements are very important for any business to improve their strategy. Hence, we need to calculate the cost based on the platform on which we are looking at analytics. Therefore, you need to include analytics in your digital marketing pricing packages.
This way you can create the packages based on SEO, SMO, PPC ads and landing pages that are required for each digital marketing client.
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