Marketing always needs a strategy. Without a plan, goals, strategy, and tactics, you can lose focus and go astray. In this blog, we will explore the critical steps one should take to set up their Instagram marketing strategy.
1.Define your goals
The first and most important questions you have to ask yourself are:
- What are your goals for Instagram?
- Do you want to make several purchases that you can track through the app?
- Do you want to connect with a particular influencer in your field?
You can choose the lenses or lenses that you think are best for your brand, but don’t forget to specify them.
Don’t just say you want more subscribers. Be specific about your objectives. For example, how many followers you want to have.
While it’s a somewhat arbitrary number, it does give you something to reach for and achieve. Without clarity, you won’t be able to measure and see if your Instagram marketing strategy is working well.
2.Create a business Instagram account
One of the most important aspects of using Instagram for business is the ability to verify your insights and analytics. However, this is only possible if you have a Pro or Business account. Regular personal Instagram accounts do not allow this.
The good news is that it’s very easy to turn your account into a business Instagram account. We’ll talk about that below.
3.Target the right audience
Remember that social media, especially Instagram, is all about your audience, so you want to ensure you’re targeting the right people. You should define your target audience to use Instagram more effectively if you don’t know.
Consider your existing audience for businesses with customers or followers on other social media platforms. What characteristics do they have in common? What is your audience demographic?
Where are they from, how old are your audience, what gender are they, and what language do they speak?
Also, it’s good to find out about other competitive brands they follow on Instagram.
This way, you can see what’s most important to them and why they like yours.
Some of this information can be identified by looking at your social media analytics. Sometimes your website analytics will also provide this demographic information. So start there and recognize the details you can learn about your potential followers.
However, this probably won’t tell you what other brands they prefer and what makes them unique. If you want to find out, one of the easiest ways is to ask your audience.
Create a simple online survey that they can complete. They’ll be more likely to complete if you give them an incentive, such as a discount code, to complete.
Overall, the most essential factors to know about your niche audience are age, gender, location, and purchasing interests.
4.Schedule your IG posts
You can choose how often you post on Instagram. No one should tell you to post daily if that’s not realistic for you. At the beginning of this article, I mentioned that consistency is key on Instagram. This is important.
If you want your story to be posted to your feed twice a week, five days a week, that’s fine.
If you want to post to your five days a week and go live once a week, great. Whatever your schedule is, stick to it.
You get into the habit of posting and keep giving your audience the content they want to see. When you post on Instagram, tell your audience what to expect. If you break the pattern, they may wonder what’s going on.
A release schedule also helps you plan your content in advance. Knowing how many posts you need for a given week makes it easier to batch content and create posts ahead of time. This ensures that your Instagram marketing is going according to plan.
5.Increase your followers and engagement
Getting more followers is not a vanity exercise. You may have heard that followers are just a vanity metric, and engagement rate is all that matters on Instagram. Well, commitment is indeed essential.
After all, this shows you have real followers, and a bunch of bots doesn’t inflate your numbers, but if he only has 20 followers, he’s only marketing to 20 to hold.
Marketing is a numbers game. Not everyone who sees your post will be compelled to buy. This applies to social media, Google ads, billboards, TV ads, and other types of marketing and Instagram advertising. No one has a 100% conversion rate.
So you need more people at the top of the funnel who can learn about your brand so they can share information and ultimately move down the funnel to become customers.
We touched on this briefly, but ensuring your audience is engaged is very important. If you have hundreds of thousands of followers, but only 5 people liked your post, you might be doing something wrong.
To actually sell your followers and potentially convert them into customers, they need to be real people interested in your brand.
6.Work with IG influencers
Working with influencers is definitely one of the most effective means of marketing and boosting your online sales.
Instagram is best for influencer marketing, so you must make the most of it to increase your brand awareness. Try to find the best influencers in your niche and reach out to those with reasonable prices.
7.Analyze your performance
Without measuring your performance and calculating the ROI of your marketing strategy, your failure is definite.
So try to use analytics tools and figure out how to improve your performance. Try to recognize the best and worst-performing content and optimize your strategy accordingly.
Instagram marketing is not just posting simple pics and videos. You have to build a strong strategy if you want to reach your goals. Try to track your performance constantly to see if you’re doing well. Remember to get feedback from your audience and change your content marketing strategy accordingly.