As the pandemic continues and physical stores transform into online stores, entrepreneurs are ambitious but can be at a loss as to where to start. Businesses often face declining traffic, inability to reach customers organically, and low ROI of paid promotions due to intense competition. These are the results of companies not fully understanding the unique advantages of their products and the digital platforms they use.
Digital marketing is all about efficiency and simplicity.
Where and how you spend your budget is critical to optimizing your return on investment. So there are some questions to ask yourself before investing in digital marketing.
In which direction will the investment in digital marketing take place?
How can I improve the performance of my website and social media channels?
Let’s start with keyword planning, a basic and effective digital marketing strategy. There is only one principle of keyword planning.
Keyword planning means distilling the content of your product/service into simple keywords so that potential customers can accurately associate your brand with your product/service and focus your company’s advertising budget on that keyword to help you grow.
Therefore, companies should not target all commodities. Rather, you should identify your primary goals. Businesses should keep one principle of keyword planning in mind. That is, try to find where the richest vein of gold is and concentrate on extracting it.
In digital marketing we call it SEO
The practical application of keyword planning in digital marketing is search engine optimization (SEO). SEO connects customers to relevant businesses through search queries (that is, keywords). By making your targeted keywords more relevant to your business, you’ll appear more often in search results and gain more brand exposure, which in turn increases web traffic.
SEO is a strategy that takes time and effort to create relevant content for your brand, rather than a strategy of throwing money at a problem and getting immediate results. Generating a list of keywords that have been considered makes it easier for potential customers to find your brand when searching.
What is the first step?
Let’s assume you’ve already identified your top business priorities. First, you need to know which search engine is suitable for brand marketing. According to a May 2020 StatCounter report, Google’s search engine market share reached 92.06% in the global market, the number of users using the search engine. Of course, according to this data, Google is the best marketing tool.
However, due to some political factors, if you want to enter the mainland market, you should consider other search engines such as Baidu, Sogou and Haosou. StatCounter also reported figures for China. Baidu has a market share of 71.57% while Sogou has 16.76%. Haosou accounted for 3.82% and the three search engines combined accounted for 92.15%. Due to policy restrictions, Google’s market share in China is only 2.91%. This is not recommended for marketing in China. All three search engines have made inroads into the mainland market, but there are still minor differences that affect which keywords to use. When searching for the right keywords, there are seven factors to consider to effectively improve your results.
How do you find keywords?
Google Analytics provides excellent and detailed reports that allow businesses to analyze their keywords. With Google Analytics installed on your website, you can turn all traffic into research data. This data helps businesses research consumer behavior, hot pages, hot keywords, etc., to guide future digital marketing strategies.
Google Analytics: Google Analytics Google Adwords is more than just an advertising tool, it also offers keyword competition analysis. It provides search popularity and search volume, breaking down the words and phrases you type into actionable keywords to help you better understand the benefits of each word or phrase.
How are Google keywords prioritized?
Priorities are very important. You will find many related keywords, but you need to know which ones are the most valuable. A keyword’s value depends on a number of factors, including cost-per-click, competition, search volume for the keyword, and how hot the search is now and in the past. In addition to Google Adwords, the Keyword Tool also provides relevant information.
Both tools can be used with a global audience, but the Keyword Tool offers the ability to search across multiple platforms such as Bing, Amazon, Instagram, YouTube, and Twitter. Keyword Tool:
Finally, given the keywords that matter most to your business, you can intelligently place large amounts of content across different platforms so that potential customers can reach your website when they search for your keywords. In addition to regular content marketing, niche marketing is also possible. Compared to the former, which creates numerous articles around the same keyword, niche marketing emphasizes the importance of shorter, more detailed articles on a particular topic.
For example, if your business is in the freight industry, content marketing will emphasize writing articles about different industries related to freight to reach more potential customers in different
industries. Niche marketing, on the other hand, focuses on detailed information about the freight industry, making your company an expert and a leading position.
When writing content, companies need to be aware of changes in keyword values. Values are constantly changing and top keywords may emerge as strategies are executed, so adjustments should be made in a timely manner.
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