Despite the fact that this profession is already familiar, not many people know the difference between a KOL and an influencer. Both of these jobs have an important role in the world of digital marketing.
His presence has even become a must requirement that cannot be ignored. Well, if you are still confused, what are the differences between the two? Below, we will review in full what the difference between KOL and influencer is. Come on, read the article.
1. KOL (Key Opinion Leader)
A Key Opinion Leader has fairly large audience power. Just like an influencer, KOL can also influence followers’ decisions to buy a product or use a service. As they are called, the various opinions and viewpoints of KOLs are highly trusted by their followers. because they are considered experts in certain fields.
If an influencer often interacts with fans online through social media platforms, KOLs are different. They tend to interact more directly with their followers. Although not infrequently, we meet a KOL who is also active on social media.
How to build the persona and credibility of a KOL is usually obtained by his experience in the real world in an industry field. The things they experience in their daily lives produce a special ability, expertise, and knowledge that help their careers become KOLs.
Although the presence of a KOL is usually more trusted, the scope of this KOL is not so broad. Usually, they have a limited power audience in an area such as a city or country. As for influencers, they have a wider scope and can even expand overseas. For example, a content creator from Indonesia named Fiki Naki is also famous in various parts of the country because of his YouTube content.
If you pay attention, a KOL must still have a professional job in the real world. They still pass the time by doing the full-time job they have been good at for years. For example, some KOLs still hold professions such as doctors, teachers, psychologists, lawyers, and so on. For this reason, because of his profession, a KOL is highly respected for his various opinions.
2. Influencers
Talking about influencers cannot be separated from content creators. An influencer is someone who has the power to influence others to try or buy a product. The word “influencer” comes from the English word “influence,” which means the capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself.
The strong bond between an influencer and his fans is no joke. One simple thing that an influencer does can create an uproar in the social media universe. In addition, fans of influencers are also known to be quite loyal and have high trust in their idols. So, no doubt, they are even willing to spend money to buy goods that influencers promote.
Influencers can also be interpreted as people who have a large audience on social media. Usually, an influencer has many social media platforms as a means of existence as well as establishing a relationship with his fans. Various platforms such as Facebook, Instagram, Twitter, TikiTok, and YouTube.
Building a persona and credibility for an influencer can be done by showing the side of the persona they want to show on social media. Or brand themselves by pointing out what they like or don’t like.
In spending time every day, An influencer usually tends to give 100% of his time to activities in digital marketing. They are used to building a concept and making efforts to build many types of content so that their followers are aware of all their activities. So that they can reach a wider market and build great engagement.
Well, that’s what the difference between KOL and influencer is. After reading the article, Do you understand the difference between the two?
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