Between 2019 and 2021, the short-form video timeframe saw an increase in active users, with the user base reaching 290 million by 2019. It was further expected to increase to 650 million users by 2025. The government imposed ban on Tik Tok resulted in the formation of several other domestic video platforms, such as Roposo and Josh, emerging along, within the Indian short video market.
Here is the List of Top 10 Best Short Video Apps
1. Reels by Instagram
Instagram Reels offers you a platform to create fun videos to share with everyone on Instagram. One can record and edit 30-second multi-clip videos with audio, effects, and new creative tools. One can share the reels with followers on Feed, and, in case of a public account, make them available to the wider Instagram community through a new space in Explore.
Instagram Reels is not the same as TikTok. One can shoot short videos (< 1 Minute) and can share them with your followers. This app is known for photo sharing although after the launch of Reels people also share short videos on Instagram.
2. Youtube Shorts
Youtube is a very renowned platform for sharing videos. Albeit, one can only share long duration videos on it. In September 2020 youtube announced its own short video platform named Youtube Short. YouTube Shorts are vertical videos with the limit being 60 seconds. In addition to showcasing it on your channel, viewers may find your short-form video on the homepage and access a new vertical viewing experience, specifically made for short videos.
One of the biggest advantages of Using YouTube Shorts is that there is no copyright issue in Shorts, and one can use any audio/music to make their own shorts.
Also Check: Top Indian YouTubers
3. MX TakaTak
After the ban of TikTok, the most famous short video app was Mx TakaTak. MX TakaTak is the platform that acts as a catalyst in helping you discover your talent in creating videos and make you find your audience.
MX TakaTak is a fun video maker and dialogue dubbing app developed by MX Media & Entertainment which allows the users to make short-form videos and funny dubbed videos.
The Indian version of the TikTok app also provides its users dubbing of dialogues, customisation of videos, the addition of music to all types of videos, be it Comedy, Gaming, Memes, or Food!. One can easily recreate the best scenes from your favorite movies and the hook steps of hit songs by using the Mx TakaTak app.
4. Moj
Moj is the platform that enables one to create and watch trendy short videos, build a following, and become a star. This app has features likewise to TikTok. Moj is the most popular short video app in India. This App is designed by the developers of Sharechat (One of the most popular Indian social media platforms).
Moj app has potentially good filters and a video editor along with super cool stickers. One can add Moj desi stickers into the videos to make the trendsetter. One can as well easily create fun videos and lip sync videos using this app.
5. Josh
Josh is a ‘Made in India’ app for every creator of the world! It has an outstanding camera filter with cool features like – slow motion, thousands of background sounds, and many more which gives you an easy way to shoot amazing videos. One can record and upload their own videos and take part in fun challenges, and become a star and earn money!
6. Chingari
Chingari was the first ‘made-in-India’ app launched after the ban of TikTok. It is an Indian video-sharing social networking service created by Biswatma Nayak and Siddharth Gautam from Bangalore. According to the information given on the play store, you can make a short video with the Chingari app and share it with your friends. In this app, you will find videos like trending news, entertainment, love status and funny videos.
In this app you will be able to share, like, and comment on the posts. This app has a separate button to share videos on WhatsApp. One can also follow their favorite users on this app.
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In China, people are hiring ‘climbing buddies’ for big money. The more attractive they are, the higher the price
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Wendy Chen decided to challenge herself by climbing Mount Tai, a well-known mountain in eastern China.
But there was one obstacle in her way: she couldn’t find a friend to join her for the five-hour trek.
Rather than forgo her plans, the 25-year-old hired a “climbing buddy,” a young man with extensive outdoor experience, to accompany and support her to the 5,000-foot peak.
Known in Chinese as “pei pa” (meaning “accompany to climb”), these are young Chinese men who join strangers on their journeys up popular mountains for a price. The trend has gained momentum this year, as hashtags related to “climbing buddy” have had over 100 million views on Chinese social media.
Young, athletic individuals, often university students or even military veterans, advertise themselves on social media platforms like Xiaohongshu and Douyin, with profiles featuring their height, fitness level and hiking experience. They usually charge between 200 to 600 yuan ($30 to $85) per trip.
During the climb, these “buddies” will do anything to distract their clients from feeling exhausted and push them to keep going: from singing, telling jokes, playing music, verbal encouragement, going so far as carrying their bags, holding their hands, and pulling them.
A day on the mountain
Chen and her climbing buddy’s adventure began at around 8:00 pm so she could arrive at the peak in time for the famous sunrise. After assessing her fitness level, her climbing buddy planned a moderate route and carried her backpack the whole way.
When they faced chilling winds at the peak, Chen’s climbing buddy rented a thick coat for her while directing her to a walled shelter.
At the moment the sun rose, Chen’s climbing buddy was already prepared with a national flag and other props so that she could take a memorable photo. Though she felt his photography skills still had room to improve, she rated her climbing buddy as “satisfactory.” The service cost her 350 yuan ($49).
Though Chen paid a typical price for a climbing buddy, she acknowledges that more good-looking buddies can command higher rates.
“Attractiveness is also part of their strength,” she says.
Climbing buddies’ main customers tend to be single young women, but that’s slowly changing.
A video of a strong male university student carrying a three-year-old effortlessly up a steep mountain — while the toddler’s mother trailed far behind — went viral this summer.
The surprising history of the Fair Isle sweater
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Which fashion item is as beloved by members of the royal family as it is by JLo? Or as relevant on the runways of 2024 as in the knitting catalogs of 1960? The answer is surprisingly festive. The Fair Isle knit, a two-stranded knitting tradition originating off the coast of Scotland, has been a wardrobe staple for well over 100 years — keeping everyone from 18th century fisherman to Mick Jagger warm.
In the last five years, luxury brands Ralph Lauren, Thom Browne, Chanel, Celine, Balenciaga, Raf Simons, Versace and Dries van Noten have all sent their renditions of the heritage knit down the catwalk. London-based designer Molly Goddard has even made the pattern something of an unofficial signature, making sure to pair a structured Fair Isle-style knit with a flouncy, tulle skirt in almost every collection.
In short, it has become a winter classic that seems perpetually in vogue. Rom-com leading man, Adam Brody, recently wore a red and white version on the cover of Stylist magazine; while Katie Holmes was snapped running errands in an old beige Fair Isle favorite from 2022.
For those in the northern hemisphere, it’s appropriate to shrug on as soon as the nights draw in right until sweater weather deteriorates. That being said, even in season-less Los Angeles, stars like Hailey Bieber have been seen in the cozy Fair Isle knits grabbing coffees.
Taking its name from the island of Fair Isle — part of the Shetland archipelago about 100 miles off the northeastern coast of Scotland — the knitting technique first began in fisherman’s hats during the 18th and 19th century (our beloved sweaters came much later). The two strand pattern was not only artistic, but made the tall, conical shaped caps extra warm by doubling the textile mass. They often featured a knitted interior lining, too.
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