Between 2019 and 2021, the short-form video timeframe saw an increase in active users, with the user base reaching 290 million by 2019. It was further expected to increase to 650 million users by 2025. The government imposed ban on Tik Tok resulted in the formation of several other domestic video platforms, such as Roposo and Josh, emerging along, within the Indian short video market.
Here is the List of Top 10 Best Short Video Apps
1. Reels by Instagram
Instagram Reels offers you a platform to create fun videos to share with everyone on Instagram. One can record and edit 30-second multi-clip videos with audio, effects, and new creative tools. One can share the reels with followers on Feed, and, in case of a public account, make them available to the wider Instagram community through a new space in Explore.
Instagram Reels is not the same as TikTok. One can shoot short videos (< 1 Minute) and can share them with your followers. This app is known for photo sharing although after the launch of Reels people also share short videos on Instagram.
2. Youtube Shorts
Youtube is a very renowned platform for sharing videos. Albeit, one can only share long duration videos on it. In September 2020 youtube announced its own short video platform named Youtube Short. YouTube Shorts are vertical videos with the limit being 60 seconds. In addition to showcasing it on your channel, viewers may find your short-form video on the homepage and access a new vertical viewing experience, specifically made for short videos.
One of the biggest advantages of Using YouTube Shorts is that there is no copyright issue in Shorts, and one can use any audio/music to make their own shorts.
Also Check: Top Indian YouTubers
3. MX TakaTak
After the ban of TikTok, the most famous short video app was Mx TakaTak. MX TakaTak is the platform that acts as a catalyst in helping you discover your talent in creating videos and make you find your audience.
MX TakaTak is a fun video maker and dialogue dubbing app developed by MX Media & Entertainment which allows the users to make short-form videos and funny dubbed videos.
The Indian version of the TikTok app also provides its users dubbing of dialogues, customisation of videos, the addition of music to all types of videos, be it Comedy, Gaming, Memes, or Food!. One can easily recreate the best scenes from your favorite movies and the hook steps of hit songs by using the Mx TakaTak app.
4. Moj
Moj is the platform that enables one to create and watch trendy short videos, build a following, and become a star. This app has features likewise to TikTok. Moj is the most popular short video app in India. This App is designed by the developers of Sharechat (One of the most popular Indian social media platforms).
Moj app has potentially good filters and a video editor along with super cool stickers. One can add Moj desi stickers into the videos to make the trendsetter. One can as well easily create fun videos and lip sync videos using this app.
5. Josh
Josh is a ‘Made in India’ app for every creator of the world! It has an outstanding camera filter with cool features like – slow motion, thousands of background sounds, and many more which gives you an easy way to shoot amazing videos. One can record and upload their own videos and take part in fun challenges, and become a star and earn money!
6. Chingari
Chingari was the first ‘made-in-India’ app launched after the ban of TikTok. It is an Indian video-sharing social networking service created by Biswatma Nayak and Siddharth Gautam from Bangalore. According to the information given on the play store, you can make a short video with the Chingari app and share it with your friends. In this app, you will find videos like trending news, entertainment, love status and funny videos.
In this app you will be able to share, like, and comment on the posts. This app has a separate button to share videos on WhatsApp. One can also follow their favorite users on this app.
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‘Sugary food is a drug for me’: A growing number of children are addicted to ultraprocessed foods
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Chicago native Jeffrey Odwazny says he has been addicted to ultraprocessed food since he was a child.
“I was driven to eat and eat and eat, and while I would overeat healthy food, what really got me were the candies, the cakes, the pies, the ice cream,” said the 54-year-old former warehouse supervisor
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“I really gravitated towards the sugary ultraprocessed foods — it was like a physical drive, I had to have it,” he said. “My parents would find hefty bags full of candy wrappers hidden in my closet. I would steal things from stores as a kid and later as an adult.”
Some 12% of the nearly 73 million children and adolescents in the United States today struggle with a similar food addiction, according to research. To be diagnosed, children must meet Yale Food Addiction Scale criteria as stringent as any for alcohol use disorder or other addictions.
“Kids are losing control and eating to the point where they feel physically ill,” said Ashley Gearhardt, a professor of psychology at the University of Michigan in Ann Arbor who conducted the research and developed the Yale addiction scale.
“They have intense cravings and may be sneaking, stealing or hiding ultraprocessed foods,” Gearhardt said. “They may stop going out with friends or doing other activities they used to enjoy in order to stay at home and eat, or they feel too sluggish from overeating to participate in other activities.”
Her research also shows about 14% of adults are clinically addicted to food, predominantly ultraprocessed foods with higher levels of sugar, salt, fat and additives.
For comparison, 10.5% of Americans age 12 or older were diagnosed with alcohol use disorder in 2022, according to the National Survey on Drug Use and Health.
While many people addicted to food will say that their symptoms began to worsen significantly in adolescence, some recall a childhood focused on ultraprocessed food.
“By age 2 or 3, children are likely eating more ultraprocessed foods in any given day than a fruit or vegetable, especially if they’re poor and don’t have enough money in their family to have enough quality food to eat,” Gearhardt said. “Ultraprocessed foods are cheap and literally everywhere, so this is also a social justice issue.”
An addiction to ultraprocessed foods can highjack a young brain’s reward circuitry, putting the primitive “reptilian brain,” or amygdala, in charge — thus bypassing the prefrontal cortex where rational decision-making occurs, said Los Angeles registered dietitian nutritionist David Wiss, who specializes in treating food addiction.
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