Youtube has more than 2.3 billion users worldwide. It generated $19.7 billion in revenue in 2020, a 30.4 percent increase yearly. The popular children’s channel on Youtube, Ryans World, earned $29.5 million in 2020. But the question you are here for is how much money do Youtubers make in India or any other part of the world. To answer the question, we have also created a YouTube Money Calculator to help you calculate your estimated earnings from Youtube as a creator.
Youtube has paid nearly $30 billion to creators, artists, and media organizations over the last three years. In 2019, T Series became the first YouTube channel to cross 100 million users. Few Youtubers have since crossed the number which many creators saw as impossible to reach.
The pandemic has only Positively impacted YouTube’s growth in India. Before the pandemic, Whatsapp was the dominant platform in India, but the numbers reveal a different picture now. According to data from App Annie, YouTube had 425 million monthly active users in December 2020, while Whatsapp came in second with 422 million monthly active users.
Before we get into how much money you can make from YouTube and how the YouTube Money Calculator may help you uncover your earning potentials, let’s go over some fundamentals for those unfamiliar with the subject.
How to earn money on Youtube in India?
You earn money on Youtube by applying for the Youtube Partners Program. Youtube helps creators monetize their channels with the help of advertising revenue, channel memberships, super chats & super stickers, channel memberships, merch shelfs, and Youtube Premium Revenue. You may also receive Shorts bonuses as part of the YouTube Shorts Fund if you qualify for it.
Youtube Shorts Fund is a $100M fund to reward creators for their dedication to making creative, original Shorts that delight the YouTube community. Only creators from selected countries are eligible for the fund currently, but we believe Youtube will soon expand to other countries.
To be considered eligible for the Youtube partner program, you should have a channel on Youtube that has 4,000 valid public watch hours in the last 12 months and more than 10,000 subscribers. So let’s dive a bit deeper into how creators earn money on Youtube.
- Advertising Revenue: Youtubers receive ad revenue when someone sees display, overlay, or video advertisements on their channel. Youtubers earn between $3 and $5 per thousand video views on average.
- Channel Memberships: Your subscribers make a monthly recurring payment in exchange for exclusive perks that you offer.
- Super Chats & Super Stickers: Your subscribers pay to have their messages displayed in chat streams.
- Merch Shelf: Your subscribers can shop for and purchase authentic branded merchandise shown on your watch pages.
- Youtube Premium Revenue: Get a portion of a YouTube Premium subscriber’s subscription fee when they view your video.
YouTube’s advertising revenue figure varies based on where you get your video views from. Let’s say, for instance, that the majority of video views come from India; your video could be making anywhere from $1.5 to $3 per thousand video views. But if your viewers are from the United States, your video could fetch anywhere from $2 to $4 per thousand video views.
Again, many factors determine this figure, including the nature of your content, the audience you are targeting, how frequently you upload content, etc. So it is difficult to accurately predict how much money you can make on Youtube going by just CPM estimates. At best, the YouTube Money Calculator that we have created only provides you a guestimate of your channel’s earning potential.
Also, world events like the pandemic impacted Youtube earnings last year as most Youtubers saw a nearly 30% dip in their earnings. That’s why most Youtubers derisk themselves by making money from other sources like paid promotions, affiliate marketing, channel sponsorships, fan funding, and more.
How much money do youtubers make in India?
Some of the highest-paid Youtubers make close to $20 million a year. But the fact that Youtubers can also earn money from outside of the Youtube Partners Program makes this a difficult question to answer. Ryan Kanji, for instance, has earned an estimated $200m from Ryan’s World branded toys and clothing, including Marks & Spencer pyjamas.
He also inked an undisclosed, but presumably multimillion-dollar, contract with Nickelodeon for his own television series. The television series is now in its fourth season and has garnered much criticism. Similarly, Indian YouTubers are now creating their own original web series under the banner of YouTube Originals.
There are platforms such as Social Blade, Nox Influencer, Videooly and others that help you understand Creators’ YouTube income. However, as mentioned above, these are only estimates of how much money channels can make through the Youtube affiliate programme.
The table below is a good indicator of how much money your video could make depending on the number of views. The data also differentiates how much US creators earn compared to Indian creators. As mentioned earlier, several factors come into play, including the niche of the video, the length of the video (longer films often contain at least two ads) and the source of the audience.
However, earnings are not always predictable either, and sometimes the figures can differ from the estimates above. Therefore, your experience as a creator will depend on the niche you operate in, the country you operate in and the type of content you produce.
YouTube revenue by channel category in India
Revenue for channels in India varies by niche. The table below shows how much a creator can earn for 1 million video views. The earnings mentioned below are approximations; actual earnings may vary depending on the variables mentioned earlier.
Channel Earnings
Comedy: ₹ 22,000- ₹ 30,000
Music: ₹ 7,000 – ₹ 11,000
Technology: ₹ 14,000 – ₹ 22,000
Roasting: ₹ 18,000 – ₹ 29,000
Food: ₹ 7,000- ₹ 11,000
Gaming: ₹ 7,000- ₹ 14,000
YouTube continues to be the dominant platform in India; even Instagram reels entry has hardly affected the number of videos on the platform. With initiatives like the recently announced $100 million fund for YouTube Shorts, the platform is luring all TikTok creators who lost their audience when the platform was banned in India.
As the platform’s user base approaches 500 million, it will reach saturation in terms of creator revenue and discovery. However, if Google’s revenue figures are anything to go by ($1 billion in India last year), the platform seems unstoppable.
We believe the YouTube Money Calculator is a good starting point to determine your income potential, whether you are an active YouTuber or considering starting your own YouTube channel. However, at its core, working on YouTube is about good storytelling and consistency.
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A major ad industry group is shutting down, days after Elon Musk-owned X filed a lawsuit that claimed the group illegally conspired to boycott advertising on his platform.
“GARM is a small, not-for-profit initiative, and recent allegations that unfortunately misconstrue its purpose and activities have caused a distraction and significantly drained its resources and finances,” the group said in a statement Friday. “GARM therefore is making the difficult decision to discontinue its activities.”
The group, Global Alliance for Responsible Media, also known as GARM, is a voluntary ad-industry initiative run by the World Federation of Advertisers that aims to help brands avoid having their advertisements appear alongside illegal or harmful content. GARM confirmed it is still planning to defend itself in court.
The end of GARM marks a temporary victory for Musk and X CEO Linda Yaccarino, even though a judge hasn’t made a ruling yet.
“No small group should be able to monopolize what gets monetized. This is an important acknowledgement and a necessary step in the right direction. I am hopeful that it means ecosystem-wide reform is coming,” Yaccarino posted on X Thursday.
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