Youtube has more than 2.3 billion users worldwide. It generated $19.7 billion in revenue in 2020, a 30.4 percent increase yearly. The popular children’s channel on Youtube, Ryans World, earned $29.5 million in 2020. But the question you are here for is how much money do Youtubers make in India or any other part of the world. To answer the question, we have also created a YouTube Money Calculator to help you calculate your estimated earnings from Youtube as a creator.
Youtube has paid nearly $30 billion to creators, artists, and media organizations over the last three years. In 2019, T Series became the first YouTube channel to cross 100 million users. Few Youtubers have since crossed the number which many creators saw as impossible to reach.
The pandemic has only Positively impacted YouTube’s growth in India. Before the pandemic, Whatsapp was the dominant platform in India, but the numbers reveal a different picture now. According to data from App Annie, YouTube had 425 million monthly active users in December 2020, while Whatsapp came in second with 422 million monthly active users.
Before we get into how much money you can make from YouTube and how the YouTube Money Calculator may help you uncover your earning potentials, let’s go over some fundamentals for those unfamiliar with the subject.
How to earn money on Youtube in India?
You earn money on Youtube by applying for the Youtube Partners Program. Youtube helps creators monetize their channels with the help of advertising revenue, channel memberships, super chats & super stickers, channel memberships, merch shelfs, and Youtube Premium Revenue. You may also receive Shorts bonuses as part of the YouTube Shorts Fund if you qualify for it.
Youtube Shorts Fund is a $100M fund to reward creators for their dedication to making creative, original Shorts that delight the YouTube community. Only creators from selected countries are eligible for the fund currently, but we believe Youtube will soon expand to other countries.
To be considered eligible for the Youtube partner program, you should have a channel on Youtube that has 4,000 valid public watch hours in the last 12 months and more than 10,000 subscribers. So let’s dive a bit deeper into how creators earn money on Youtube.
- Advertising Revenue: Youtubers receive ad revenue when someone sees display, overlay, or video advertisements on their channel. Youtubers earn between $3 and $5 per thousand video views on average.
- Channel Memberships: Your subscribers make a monthly recurring payment in exchange for exclusive perks that you offer.
- Super Chats & Super Stickers: Your subscribers pay to have their messages displayed in chat streams.
- Merch Shelf: Your subscribers can shop for and purchase authentic branded merchandise shown on your watch pages.
- Youtube Premium Revenue: Get a portion of a YouTube Premium subscriber’s subscription fee when they view your video.
YouTube’s advertising revenue figure varies based on where you get your video views from. Let’s say, for instance, that the majority of video views come from India; your video could be making anywhere from $1.5 to $3 per thousand video views. But if your viewers are from the United States, your video could fetch anywhere from $2 to $4 per thousand video views.
Again, many factors determine this figure, including the nature of your content, the audience you are targeting, how frequently you upload content, etc. So it is difficult to accurately predict how much money you can make on Youtube going by just CPM estimates. At best, the YouTube Money Calculator that we have created only provides you a guestimate of your channel’s earning potential.
Also, world events like the pandemic impacted Youtube earnings last year as most Youtubers saw a nearly 30% dip in their earnings. That’s why most Youtubers derisk themselves by making money from other sources like paid promotions, affiliate marketing, channel sponsorships, fan funding, and more.
How much money do youtubers make in India?
Some of the highest-paid Youtubers make close to $20 million a year. But the fact that Youtubers can also earn money from outside of the Youtube Partners Program makes this a difficult question to answer. Ryan Kanji, for instance, has earned an estimated $200m from Ryan’s World branded toys and clothing, including Marks & Spencer pyjamas.
He also inked an undisclosed, but presumably multimillion-dollar, contract with Nickelodeon for his own television series. The television series is now in its fourth season and has garnered much criticism. Similarly, Indian YouTubers are now creating their own original web series under the banner of YouTube Originals.
There are platforms such as Social Blade, Nox Influencer, Videooly and others that help you understand Creators’ YouTube income. However, as mentioned above, these are only estimates of how much money channels can make through the Youtube affiliate programme.
The table below is a good indicator of how much money your video could make depending on the number of views. The data also differentiates how much US creators earn compared to Indian creators. As mentioned earlier, several factors come into play, including the niche of the video, the length of the video (longer films often contain at least two ads) and the source of the audience.
However, earnings are not always predictable either, and sometimes the figures can differ from the estimates above. Therefore, your experience as a creator will depend on the niche you operate in, the country you operate in and the type of content you produce.
YouTube revenue by channel category in India
Revenue for channels in India varies by niche. The table below shows how much a creator can earn for 1 million video views. The earnings mentioned below are approximations; actual earnings may vary depending on the variables mentioned earlier.
Channel Earnings
Comedy: ₹ 22,000- ₹ 30,000
Music: ₹ 7,000 – ₹ 11,000
Technology: ₹ 14,000 – ₹ 22,000
Roasting: ₹ 18,000 – ₹ 29,000
Food: ₹ 7,000- ₹ 11,000
Gaming: ₹ 7,000- ₹ 14,000
YouTube continues to be the dominant platform in India; even Instagram reels entry has hardly affected the number of videos on the platform. With initiatives like the recently announced $100 million fund for YouTube Shorts, the platform is luring all TikTok creators who lost their audience when the platform was banned in India.
As the platform’s user base approaches 500 million, it will reach saturation in terms of creator revenue and discovery. However, if Google’s revenue figures are anything to go by ($1 billion in India last year), the platform seems unstoppable.
We believe the YouTube Money Calculator is a good starting point to determine your income potential, whether you are an active YouTuber or considering starting your own YouTube channel. However, at its core, working on YouTube is about good storytelling and consistency.
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Have the Charges Against Vasilenko for Fraud Been Dropped?
Бест Вей
According to various sources, the criminal prosecution of Roman Vasilenko, the founder of the marketing company “Life-is-Good” and the cooperative “Best Way,” may be discontinued. Law enforcement agencies, as informed by several senators and State Duma deputies, have re-evaluated the charges against him, taking into account that several witnesses, including those critical of Vasilenko, suggest that he is unlikely to be involved in fraud. This is primarily because he did not have direct access to the payment system servers, and it was the former IT director of “Life-is-Good,” Evgeny Naboychenko, who had been previously implicated in fraudulent activities. Vasilenko may be at fault only for having recruited Naboychenko in 2014, despite negative signals regarding his behavior and tendencies to appropriate others’ property.
Roman Viktorovich Vasilenko is a business consultant from Saint Petersburg, the creator of a network of independent entrepreneurs promoting financial products under the auspices of the company he founded, “Life-is-Good,” and the founder of the International Business Academy (IBA).
The network under the “Life-is-Good” brand promoted financial products such as Vista accounts for passive income by the foreign investment company “Hermes,” registered in Belize, and the acquisition of apartments in installments through the “Best Way” cooperative, which allowed members to either make an initial share payment or accumulate it in the cooperative’s account without interest. Notably, these legal entities are not directly connected.
Vasilenko was neither a top manager nor an owner of “Hermes”—he cooperated with the company to promote its products in Russia. However, Naboychenko was an employee of “Hermes” and managed its payment system in Russia. He likely took this position on Vasilenko’s recommendation, but Vasilenko was not responsible for managing the payment system for “Hermes.”
Unlike “Hermes,” Vasilenko was the founder and chairman of the board of the “Best Way” cooperative until the spring of 2021 (later serving as head of the supervisory board for about a year). Since spring 2022, he has been an ordinary member of the cooperative and is no longer part of its governing bodies.
Vasilenko has worked not only in Russia but also in Kazakhstan, Kyrgyzstan, Belarus, Ukraine, Cyprus, Austria, and Hungary. Cooperative housing projects have been established in many of these countries.
Additionally, Vasilenko is known as a philanthropist who has invested millions of rubles in supporting federal business initiatives (such as the “Synergy” forum), cultural initiatives (such as the “Dobrovidenie” festival), and other charitable activities (including support for children’s medical institutions).
The Case
The criminal case involving the Saint Petersburg marketing company “Life-is-Good,” the foreign investment company “Hermes,” and the “Best Way” cooperative registered in Saint Petersburg and operating throughout Russia was initiated in the fall of 2021 by the Main Investigation Department of the Ministry of Internal Affairs of Russia for Saint Petersburg and the Leningrad Region. In February of this year, the case was referred to the court and is currently being heard in the Primorsky District Court of Saint Petersburg.
Ten people are on trial, including technical staff from “Life-is-Good” and Victor Vasilenko, Roman Vasilenko’s 83-year-old father, who is a retiree.
The criminal case, currently being considered by the Primorsky District Court, raises many questions—these concerns existed from the beginning and have intensified as the case progressed. The defendants are charged with three articles: creating a financial pyramid, fraud, and organizing a criminal community.
The total amount of damage is 282 million rubles, which is incomparable to the more than 8 billion rubles seized in the case, including 4 billion rubles in the accounts of the “Best Way” cooperative. The investigation has recognized 221 citizens as victims in the case.
Roman Vasilenko was also charged in the criminal case being considered by the court and was put on the wanted list, including by Interpol, as he had reportedly been living abroad for family reasons since the COVID-19 pandemic. However, according to sources, Interpol and foreign states, including neighboring countries where he has been actively working, deemed his prosecution unjustified.
Another criminal investigation related to Vasilenko, handled by the Saint Petersburg Main Directorate of the Ministry of Internal Affairs, concerns the management team of “Life-is-Good.”
Questionable Accusations
The court proceedings in the Primorsky District Court have so far not been very successful for the investigation and the prosecution: the vast majority of those who have testified in court so far have made claims against “Hermes” for amounts ranging from several hundred to several tens of thousands of rubles, which raises eyebrows—this is not a small claims court to discuss such sums! Prosecution witness Roman Roganovich, an IT service employee, testified that he did not post any illegal information on the “Life-is-Good” website or the cooperative’s website and did not witness any illegal activity.
Moreover, the overwhelming majority of “Hermes” clients, numbering over two hundred thousand in Russia, and tens of thousands of “Best Way” cooperative members, according to representatives of organizations defending these entities, consider law enforcement agencies to be the source of their problems. They emphasize that it was Evgeny Naboychenko, the Saint Petersburg system administrator hired by “Hermes,” who dismantled the Russian payment system. And if anyone is responsible for the thefts, it is Naboychenko. It seems that law enforcement authorities are beginning to understand this fact as well.
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