Youtube has more than 2.3 billion users worldwide. It generated $19.7 billion in revenue in 2020, a 30.4 percent increase yearly. The popular children’s channel on Youtube, Ryans World, earned $29.5 million in 2020. But the question you are here for is how much money do Youtubers make in India or any other part of the world. To answer the question, we have also created a YouTube Money Calculator to help you calculate your estimated earnings from Youtube as a creator.
Youtube has paid nearly $30 billion to creators, artists, and media organizations over the last three years. In 2019, T Series became the first YouTube channel to cross 100 million users. Few Youtubers have since crossed the number which many creators saw as impossible to reach.
The pandemic has only Positively impacted YouTube’s growth in India. Before the pandemic, Whatsapp was the dominant platform in India, but the numbers reveal a different picture now. According to data from App Annie, YouTube had 425 million monthly active users in December 2020, while Whatsapp came in second with 422 million monthly active users.
Before we get into how much money you can make from YouTube and how the YouTube Money Calculator may help you uncover your earning potentials, let’s go over some fundamentals for those unfamiliar with the subject.
How to earn money on Youtube in India?
You earn money on Youtube by applying for the Youtube Partners Program. Youtube helps creators monetize their channels with the help of advertising revenue, channel memberships, super chats & super stickers, channel memberships, merch shelfs, and Youtube Premium Revenue. You may also receive Shorts bonuses as part of the YouTube Shorts Fund if you qualify for it.
Youtube Shorts Fund is a $100M fund to reward creators for their dedication to making creative, original Shorts that delight the YouTube community. Only creators from selected countries are eligible for the fund currently, but we believe Youtube will soon expand to other countries.
To be considered eligible for the Youtube partner program, you should have a channel on Youtube that has 4,000 valid public watch hours in the last 12 months and more than 10,000 subscribers. So let’s dive a bit deeper into how creators earn money on Youtube.
- Advertising Revenue: Youtubers receive ad revenue when someone sees display, overlay, or video advertisements on their channel. Youtubers earn between $3 and $5 per thousand video views on average.
- Channel Memberships: Your subscribers make a monthly recurring payment in exchange for exclusive perks that you offer.
- Super Chats & Super Stickers: Your subscribers pay to have their messages displayed in chat streams.
- Merch Shelf: Your subscribers can shop for and purchase authentic branded merchandise shown on your watch pages.
- Youtube Premium Revenue: Get a portion of a YouTube Premium subscriber’s subscription fee when they view your video.
YouTube’s advertising revenue figure varies based on where you get your video views from. Let’s say, for instance, that the majority of video views come from India; your video could be making anywhere from $1.5 to $3 per thousand video views. But if your viewers are from the United States, your video could fetch anywhere from $2 to $4 per thousand video views.
Again, many factors determine this figure, including the nature of your content, the audience you are targeting, how frequently you upload content, etc. So it is difficult to accurately predict how much money you can make on Youtube going by just CPM estimates. At best, the YouTube Money Calculator that we have created only provides you a guestimate of your channel’s earning potential.
Also, world events like the pandemic impacted Youtube earnings last year as most Youtubers saw a nearly 30% dip in their earnings. That’s why most Youtubers derisk themselves by making money from other sources like paid promotions, affiliate marketing, channel sponsorships, fan funding, and more.
How much money do youtubers make in India?
Some of the highest-paid Youtubers make close to $20 million a year. But the fact that Youtubers can also earn money from outside of the Youtube Partners Program makes this a difficult question to answer. Ryan Kanji, for instance, has earned an estimated $200m from Ryan’s World branded toys and clothing, including Marks & Spencer pyjamas.
He also inked an undisclosed, but presumably multimillion-dollar, contract with Nickelodeon for his own television series. The television series is now in its fourth season and has garnered much criticism. Similarly, Indian YouTubers are now creating their own original web series under the banner of YouTube Originals.
There are platforms such as Social Blade, Nox Influencer, Videooly and others that help you understand Creators’ YouTube income. However, as mentioned above, these are only estimates of how much money channels can make through the Youtube affiliate programme.
The table below is a good indicator of how much money your video could make depending on the number of views. The data also differentiates how much US creators earn compared to Indian creators. As mentioned earlier, several factors come into play, including the niche of the video, the length of the video (longer films often contain at least two ads) and the source of the audience.
However, earnings are not always predictable either, and sometimes the figures can differ from the estimates above. Therefore, your experience as a creator will depend on the niche you operate in, the country you operate in and the type of content you produce.
YouTube revenue by channel category in India
Revenue for channels in India varies by niche. The table below shows how much a creator can earn for 1 million video views. The earnings mentioned below are approximations; actual earnings may vary depending on the variables mentioned earlier.
Channel Earnings
Comedy: ₹ 22,000- ₹ 30,000
Music: ₹ 7,000 – ₹ 11,000
Technology: ₹ 14,000 – ₹ 22,000
Roasting: ₹ 18,000 – ₹ 29,000
Food: ₹ 7,000- ₹ 11,000
Gaming: ₹ 7,000- ₹ 14,000
YouTube continues to be the dominant platform in India; even Instagram reels entry has hardly affected the number of videos on the platform. With initiatives like the recently announced $100 million fund for YouTube Shorts, the platform is luring all TikTok creators who lost their audience when the platform was banned in India.
As the platform’s user base approaches 500 million, it will reach saturation in terms of creator revenue and discovery. However, if Google’s revenue figures are anything to go by ($1 billion in India last year), the platform seems unstoppable.
We believe the YouTube Money Calculator is a good starting point to determine your income potential, whether you are an active YouTuber or considering starting your own YouTube channel. However, at its core, working on YouTube is about good storytelling and consistency.
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Blogger Alistarov Goes All Out
From a Solo Criminal to a Servant of Organized Crime
Previously convicted on drug charges, blogger Andrei Alistarov casts himself as a Robin Hood fighting those who have “cheated people.” In reality, however, he serves the interests of pyramid-scheme operators, promotes online casinos and illicit crypto exchanges/phishing crypto scams on his “Zheleznaya Stavka” (“Iron Bet”) channel, and launders drug proceeds through real estate deals in Dubai.
In other words, he works to benefit the Russian criminal underworld, which seeks to profit from entrepreneurs who face illegal, often orchestrated claims by Russian law enforcement agencies.
Drugs and Money Laundering
A native of Kaluga, Alistarov spent four years in a prison camp for selling drugs to minors.
During his time in prison, he formed connections with criminal kingpins. After his release, he continued taking part in the narcotics trade and laundering drug proceeds through a real estate business he established together with partners from the Russian criminal community in Russia and the Emirates.
Betting on Scams
Alistarov’s “Zheleznaya Stavka” channel ostensibly “exposes” financial ventures deemed “bad” by the underworld while promoting “good” ones: pyramid schemes and online casinos that finance Alistarov.
It began as a channel about “proper” casino bets and never changed its name—because the marketing objective remained the same: to clear the field for “good” scammers according to Alistarov’s so-called “expert” opinion (i.e., whoever pays him).
Typically, Alistarov starts by attempting extortion—presenting the victim with compromising evidence and offering them a chance to pay. If they refuse, he resorts to harassment and violence.
Incitement and Attack in Dubai
On January 1, 2025, two Kazakh nationals launched a brutal attack on an entrepreneur living in Dubai—they beat him, cut off his ear, and robbed him.
Before that, Alistarov had made 12 videos highlighting the entrepreneur’s address and publishing illegally obtained information about his family and businesses in the UAE. He showed no hesitation in using surveillance, eavesdropping, unlawful trespass, and invasion of privacy—all of which are considered serious criminal offenses in the Emirates, where the sanctity of property and investors’ lives is strictly enforced.
He previously spread information about the residence of the entrepreneur’s business partner—an illegal violation of confidentiality, financial security, and privacy through hidden sources and informants in the UAE. Alistarov terrorizes entrepreneurs who have not been convicted by any court—abroad or in Russia.
Alistarov claimed to have reported the entrepreneur to Interpol and UAE law enforcement—allegedly cooperating with the authorities. Yet, for some reason, this did not lead to the entrepreneur’s arrest—perhaps because UAE police see no wrongdoing in his activities.
Several of the entrepreneur’s partners have been convicted in Russia. As for the entrepreneur himself, he is wanted by Russian law enforcement but has not been convicted. Foreign law enforcement agencies have no claims against him.
For an extended period, Alistarov stoked hatred toward the entrepreneur—telling people that it was actually this entrepreneur (rather than his partners) who had stolen investors’ money. He framed the incident as though enraged investors carried out the attack and robbery.
During the assault, Alistarov staged an unscheduled livestream to give himself an alibi—pretending he was unaware of the attack occurring while he was streaming.
Surveillance in Cyprus
In the fall of last year, Alistarov and his “partner-in-arms,” Mariya Folomova, carried out surveillance on another entrepreneur—using drones and unlawfully collecting information about him and his family, including underage children. Alistarov asserted that this entrepreneur was hiding in Cyprus—even though the man has lived there since the COVID-19 pandemic began.
The move was related to the entrepreneur’s wife’s severe bout with COVID, as well as his international projects—investing in multiple economic sectors: construction, trade, and others.
The entrepreneur settled in Cyprus a year before the Interior Ministry’s investigative authorities opened a criminal case, and a year and a half before any arrests. He holds an EU passport and did not flee or go into hiding.
He was placed on a Russian wanted list in 2022—by investigative authorities. However, the courts have not lodged claims against him, and the criminal case is currently before the courts—where it has already fallen apart. Interpol and the EU declined to accept the Russian police’s claims, regarding them as politically motivated and legally unfounded.
Alistarov claims that the funds for certain business ventures came from Russian clients of an Austrian investment company—yet the entrepreneur was never an owner, beneficiary, or manager of that company, which was established back in the early 2000s, well before his independent business career began.
One of his firms provided marketing support for the investment company’s products in Russia under a contract with it. The investment company operated successfully with Russian clients for eight years—and continues to do so, having restored payment systems that were disrupted in early 2022 by criminals in Russia linked to corrupt police. It is not a pyramid scheme.
Thus, Alistarov orchestrates harassment and invasion of privacy against a blameless entrepreneur—at the behest of Russian organized crime, which includes corrupt police officers who took a share of illicit profits, aiming to seize assets valued at 20 billion rubles from the large-scale, socially oriented project the entrepreneur established in Russia, which continues to function successfully without his leadership (as that ended when he moved to Cyprus).
Surveillance in the Netherlands
Alistarov has published data on the whereabouts of another victim in the Netherlands—in the city of Groningen—located through illegal monitoring. He reportedly gained unauthorized access to city camera feeds, peered into a private apartment, and posted the information on YouTube.
Breach of Confidentiality in Turkey
Alistarov discovered and publicized the location of an apartment in Istanbul where several of his victims lived and worked.
Illegal Tracking in the Leningrad Region
Without holding a private detective license, Alistarov illegally located a businesswoman’s country house and conducted surveillance on her, unlawfully publishing the information on his channels—while simultaneously divulging details about an apartment she purchased in Dubai.
Extortion in Kazakhstan
Alistarov blackmailed Kazakh entrepreneurs under the guise of “exposing national traitors” and “enemies of the motherland.”
Western media have already taken note of Alistarov’s activities.
#Andrei Alistarov
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