The network officially launched on May 5th, 2003, just nine months before Facebook launched at Harvard. LinkedIn is the oldest of the major social networks still in use today.
In this article, we’re going to share with you over 35 stats and facts that you can use as a guide for your LinkedIn marketing efforts in 2022.
1. LinkedIn has over 706 million members
Although these figures seem considerably low compared to the likes of Instagram with over 2 billion users and Facebook at 2.91 billion users, the numbers are quite impressive, noting that LinkedIn targets a specific group of users ‒ the professional community.
Having been officially launched in 2003, LinkedIn has enjoyed a phenomenal gradual growth rate without experiencing any dips, as would be the case for other social media platforms like Twitter.
In just two years after its launch, LinkedIn had already amassed 1.6 million members and crossed the 100-million mark in Q1 2011 after going public.
The number of LinkedIn users more than tripled from 160 million to over 400 million members within the next five years, and just a year later, in 2017, the platform crossed its half-a-billion mark. Over the years, LinkedIn became the go-to network for all professionals globally, and not just in the United States alone. Out of the 810 million LinkedIn users, there are only 185+ million members from the U.S. (LinkedIn, 2022).
2. LinkedIn Demographics: Gender
3. LinkedIn Demographics: Age
4. LinkedIn’s popularity among marketers
LinkedIn is the most popular social media platform B2B marketers use for organic marketing purposes at 93% (Slideshare, 2022). One of the key reasons behind this success is the fact that LinkedIn is the most trusted social platform in the world, according to Business Insider. In its annual reports, LinkedIn has been shown to lead consistently as the most trusted social media platform amidst the surge of fake news.
In a study conducted by Hubspot, LinkedIn leads in terms of lead conversion rates. Traffic from the platform generates the highest visitor-to-lead conversion rate at 2.74%, which is 277% higher than Facebook and Twitter. This is an impressive figure, more so since 80% of B2B leads come from LinkedIn.
While it is quite popular among B2B content marketers, LinkedIn treks behind Facebook and Instagram as the most popular social media platform for marketers ‒ and for obvious reasons (Hootsuite, 2021).
With billions of users on both Instagram and Facebook, they are a marketer’s go-to place as you can easily reach many people in an instant. However, due to its trustworthiness rating and high lead conversion rates, LinkedIn follows closely, ahead of other platforms like Twitter and YouTube.
5. Every Minute 6 People Get Hired
Every second, 95 job applications get submitted, while 6 people get hired every minute on LinkedIn.
Data revealed by LinkedIn reveals that in November 2021 some of the most popular industries for hiring were agriculture, construction, corporate services, finance, healthcare, manufacturing, transportation, logistics, and public administration.
6. India Is the Most Popular Hashtag
The hashtag India, for example, has nearly 68 million followers.
Other popular hashtags include: #technology, #creativity, #future, #entrepreneurship, and #careers.
7. It’s One of the Fastest Growing Brands Worldwide
8. LinkedIn advertising statistics
- An ad on LinkedIn can reach 14.6% of the world’s population
- That is, 14.6% of people over the age of eighteen. While this isn’t the highest reach among social networks, LinkedIn has the advantage of a self-selected user base that cares about their work.
- LinkedIn’s ad reach grew by 22 million people in Q4 2021. That’s a 2.8% increase from Q3.
- Brands have seen a 33% increase in purchase intent resulting from ad exposure on LinkedIn
- Marketers can benefit from LinkedIn’s ability to connect with members early in the marketing funnel through users engaging with brand posts and sharing them on their feed.
- Marketers see up to 2x higher conversion rates on LinkedIn. LinkedIn’s range of tools for audience targeting means website visits originating from the platform are more likely to increase conversions on B2B sites.
9. LinkedIn business statistics
- 4 out of 5 people on LinkedIn “drive business decisions”
- The platform’s chief selling point for marketers is its ability to target an audience by their job, not just their demographics. This allows B2B marketers in particular to reach the people who make the buying decisions.
- There are 58 million companies on LinkedIn. It’s no wonder, as this powerful network allows brands to reach both consumers and B2B prospects, as well as new hires.
- LinkedIn saw a 37% year-over-year growth in revenue in Q2 FY22.
- LinkedIn saw a 43% year-over-year increase in Marketing Solutions revenue in Q2 FY22
- 40% of B2B marketers surveyed indicated LinkedIn as the most effective channel for driving high-quality leads.
- 93% of B2B content marketers use LinkedIn for organic social marketing
- 77% of content marketers say LinkedIn produces the best organic results. As well as boasting the most used platform for organic marketers, LinkedIn ranks as the best network for producing organic results.
- Some way behind LinkedIn, Facebook comes in at second with 37%, followed by Instagram with 27% and YouTube with 21%. 33. 75% of B2B content marketers use LinkedIn ads. It’s not a shock that the top organic social network for B2B marketers is also the top paid social network. Facebook comes in next at 69%, followed by Twitter at 30%.
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