If you are planning to take your retail business online or want to reinforce your existing ecommerce business, go for it, because the future is “online”. The Internet has transformed our lives to a greater extent. There is a role of Internet in almost everything we do.
Turning your existing retail venture into a streamlined eCommerce process will widen your reach and skyrocket your sales, however, if done right. To help you get started, here is a checklist for ecommerce optimization –
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Optimizing Your eCommerce Business
1. Test the Speed of Your Website –
It is crucial that your website runs smoothly. It should open swiftly on all platforms and devices, including Android, iOS, Windows, Linux, laptop, iPad, tablet, and smartphone.
For this, you must test the speed, to be specific the load speed, of your website. You can do that on free tools like Google Page Speed Insights and GT Metrix.
Apparently, website speed has a direct connection with positive customer behavior and higher ranking in search engine result pages. So, improve the load speed of your eCommerce website.
2. Responsiveness –
Check if your website looks and works well on all devices. It includes computers, laptops, iPads, tablets, and smartphones of varying screen sizes and resolutions.
The idea is to develop a website that offers a seamless experience to the end-user no matter which device he/she is on.
You can consider developing your website using a responsive eCommerce website template for this.
3. Smart URL Structuring –
Customize your page URLs to be simple and keyword rich. This will make it easier for you to manage and locate pages on the backend. Plus, it is a ranking factor on search engines too.
Remove unnecessary digits and repetitive terms from your URL.
4. On-page Search Engine Optimization –
Search engine bots visit your website and internal pages to see if they are an answer to search queries entered by the user. And if they are, your website’s chances of gaining visibility on search engines are high.
However, you will need to optimize what is visible on your webpages – such as texts, images, graphics, and navigation. The text should be optimized into multiple heading tags (h1, h2, h3,…) and images and videos should have alt tags.
Keywords can be placed in these tags to improve the quality of optimization and make it easier for the bot to understand different elements of your website.
5. Simple Checkout Process –
Did you know that more than 50 percent of users abandon their cart without completing the checkout process? That’s mainly because they don’t feel safe on your website or the checkout process is too lengthy.
So, make sure that the checkout process on your eCommerce website is backed by secured payment methods. You might want to use some security certificates for this.
In addition, it must not take more than 3 to 5 steps to complete the checkout process. Do not ask inessential questions. They irk the user most, and become a reason for cart abandonment.
There you have it. If you want to win the eCommerce battle, you should be ready to optimize your website to build trust with your audience and offer them a superior user experience.
If you are an eCommerce business, Mezink app can help you promote your products and new launches in an effective manner. Mezink is basically a link in bio app, which gives you a customizable landing page along with a short URL.
You can display your products, offers and social network links on your Mezink page, and share its URL during your social media marketing campaigns. This will give your eCommerce visibility and sales a push.
Don’t have Mezink yet? Download it now for free!