In this digital era, who doesn’t have social media, especially Instagram? Instagram is a platform that is in great demand by users because there we can share photos, videos, and there are various other interesting features. So, did you know that there is also an Instagram business feature on Instagram? This feature is intended for those of you who want to open a business through Instagram media. Many choices of business categories that you can choose according to your business. On Instagram Business also provides features to support the existence of your business.
Then, if we want to try switching to business Instagram but are not interested in opening a business, is it possible? The answer is yes! You don’t have to have a business if you want to try this feature. Most of them choose to switch to a business Instagram account because of its more complete features. Well, here are some of the main features of business Instagram.
Content Insight
This feature is useful for seeing people’s activity and engagement with posts you make. That way you can conclude whether your posts can reach a large audience or not. In addition, it can be used as an evaluation material for your next post.
Audience Insight
This feature serves to see the demographics of people who see each of your posts, both in the feed and in the story. Audience insights can help you identify the people who saw your posts, such as age, gender, and location. That way you can plan the best time and content to upload posts.
Activity Insight
This feature helps you find out how many actions your audience took on the link that you included in the post. Like how many times they clicked buttons to view profiles, clicked calls, emails, maps, and tagged someone. So you can analyze how many audiences you reach.
After knowing what are the features in business Instagram, you will definitely be more interested in trying it. The steps are quite easy, here is how to set our Instagram profile to the Instagram business:
- Go to the profile page, then click the three line menu (☰) in the upper right corner.
- Select the Settings menu at the bottom right of the screen. Then select the Account menu.
- Scroll down until you find the Switch to Professional Account menu, then tap on the menu.
- Continue the process of changing the account type by pressing the Continue button.
- Select your account category from the options provided, then tap Done.
- Then specify your account type between business/creator accounts. Choose a business if you want to sell/create an account for a business. Choose a creator if you create digital content.
- If you choose a creator, then you only need to complete a profile. If you choose a business, proceed to the following steps.
- Confirm your business email address and phone number.
- Connect your business Instagram profile to your Facebook page. If not, click the skip option
- Your account has been switched to a business account. Complete business Instagram account profile (if not already)
Well, pretty easy, right? That’s how to set our Instagram profile to the Instagram business. After switching to a business Instagram account, you can optimize your business by writing various business links to your Instagram bio. However, there is only one link that you can write on your Instagram bio. Therefore, use Mezink Link as your bio link tool and you can write down your various social media links on Mezink Link easily. Monitor your business development with Mezink Link and become a successful businessman. So, download the Mezink App now!
