Social media has changed the way businesses all over the world process. It helps them connect with their consumers and prospects, apart from giving them an online visibility.
Social networks work as an effective channel for marketing, customer service, promotions, and discovering new landscapes.
Significance of social media? Over 53% of the world population uses different social networks all over the world.
And the significance of social media for business? About 71% of small businesses use social media to market their products and services.
If they are on social network, you should too.
This blog offers tips for new and small businesses to set up their social networks and make the most of it. Check out the following subsections –
Contents
5 Tips for New Businesses to Get Started with Social Media
1. Identify Your Audience
The first and foremost step to get started on social media is to identify your audience.
This involves finding the platforms where you should have an active presence. Say, if your audience is not on TikTok, what’s the point of being there?
But you should be everywhere your audiences are! That’s because you have to socialize with them.
While researching your audience, you should keep your buyer persona or the definition of what your ideal customer looks like in mind.
2. Complete Your Profile
Once you have identified the social networks for your new business, it is time to fill in all the details required to set up your account and complete your profiles.
Provide correct details, as your customers (and prospects and partners) might use them to contact you or buy from you. The very idea of providing right information about your brand is to help the audience understand your business and offerings.
You could also consider getting your profile, account, or page verified by the platform. This helps build trust and lets genuine buyers find you on social networks.
3. Build Trust
Social media allows small businesses to grow their follower base by gradually establishing trust with them. For that, you will need to actively engage with them via your regular, relevant updates.
You can also build strong consumer-brand relationships by providing resolutions to their queries and concerns on social media. Gestures like this will convince others, too, to become your customers.
In fact, you should never miss a chance to engage and interact with your customers on social media.
4. Integrate Social Listening Tool
With the help of such a tool, you can locate people and conversations having a mention of your brand name or brand keywords or hashtags anywhere on social media.
If people are talking about you in a positive manner, take it as an opportunity to sell/cross-sell.
And if someone criticizes your brand or leaves a negative feedback, you should consider it an opportunity to correct what is wrong and deliver exceptional customer service. It will be like a two-way win for you.
5. Create Compelling Content
Content is the king! This adage fits perfectly well in an era dominated by social networks.
Have you ever realized why people spend hours every day browsing through their Facebook or YouTube? It’s the content they see on their timeline that keeps them engaged!
You should create content that is able to keep your audience engaged and convince them to take a desired action.
You will need to understand the behavior, likes, and dislikes of your audience. For that, you could use the built-in analytics feature on each social network. It will help you trace the performance metrics of your updates and account and alter your social media strategy accordingly.
If you are a small business and want to share all your social networks and website and blog links with your followers, try Mezink! This link in bio tool gives you an easy to remember URL (and a landing page), where you can put all your links on a single dashboard. Download Mezink now!
