Now, e-commerce is something that is not foreign to the public.
E-commerce is the distribution, sale, purchase, and marketing of goods or services that rely on electronic systems. We can market the products on e-commerce platforms easily and of course we can attract more buyers through that platform. One of the important elements in marketing products on e-commerce is the product details listed on the product detail page. Product details that are interesting and not boring are certainly the main attraction. Therefore, here are some tips how to write a good and attractive product detail pages on e-commerce:
How to Write a Good Product Detail Pages on E-Commerce
Make the Most of Your First 10 Seconds
The first few seconds are the perfect time to attract buyers.
Do not bore the buyer with writing that is too long. You should write down the important things that customers are generally looking for in a product. Try the description that you write is different from other stores because the similarity of the description can reduce the SEO value and the professional value of your store.
Complete Product Description
The most important thing in writing good product detail pages on e-commerce is complete information. Write down the information that your customer will ask for. You can include product specifications, product completeness, information about the delivery system, and other important information.
Product Benefits for Consumers
Explain the benefits of the product you are selling to customers, don’t just mention product features.
For example, you sell skincare that contains vitamin C and niacinamide, then write in the product description that the skincare contains vitamin C and niacinamide which can brighten skin, remove hyperpigmentation, and even out skin tone.
Persuasive Description
Use sentences that catch people’s attention. You have to know who your target market is, so you can find out what kind of products they need.
You can highlight by using the words “new product, limited supply, limited edition, etc”.
A persuasive description can affect the psychology of the customer to buy the product you are selling.
Make it Readable Skimming / At a Glance
Usually, if there is information in the form of writing then someone will tend to skim. Therefore, it is better to make product descriptions that are not too long and contain only important points, so that people can catch or understand the product information you convey and they can be interested in buying your product.
The following structure for writing product descriptions that can be read skimming is:
- Title
- Product Specification
- Specification one
- Specification two
- etc
- Product Excellence
- Product Excellence one
- Product Excellence two
- etc
- Shipping Information
- Product warranty
The Importance of SEO Factors
Pay attention to the SEO factor so that your products are easily found by your customers in e-commerce. Search Engine Optimization or SEO is one of the important factors in writing good product detail pages on e-commerce.
Here are SEO tips for writing good product detail pages on e-commerce:
- Do keyword research to find the most typed or searched keywords by users related to the products that you sell. To find the right keywords, you can use some free tools like Ubersuggest and Keyword.io.
- Add these keywords to the description, title, and the beginning of the article.
- Write the keywords at least 2 time repetition
- Maximum description length is 300 words.
Create a Description in the Form of a List
You should write a product description or product specifications in e-commerce in the form of a list. Readers will not feel bored with your too long description.
Product descriptions in the form of a list will make it easier for potential customers to catch the message and important details of the product you describe. They will be more interested in shopping at your online store, because the description is clear and attractive.
Well, those are tips on how to write good product detail pages on e-commerce that you can apply to your online store. Get ready to get lots of orders and get huge profits!
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