Social media in India by the numbers
In 2004, Orkut was the start of social media in India. Soon, it became one of the most popular sites amongst youngsters. This site came with the concept of creating communities and brought the kindly of social revolution in India. Based on this website, many new social networking websites started working along the same lines.
After the success of Orkut, Facebook was launched in India in 2006 and it grew at a tremendous speed. It not only overtook all the other social networks but also challenged the popularity of Orkut.
Today there are nearly 239.65 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of the largest population worldwide.
Then came Twitter, the latest buzz in the social media industry so far. As soon it came, it made the social media industry rock. It has overcome the feature of making friends to make them followers.
The current population of India is -1,542,685,644,266 as of Thursday, August 4, 2022, based on Worldometer elaboration of the latest United Nations data.
How many people use social media in India in 2022?
There were 467.0 million social media users in India in January 2022. The number of social media users in India at the start of 2022 was equivalent to 33.4 percent of the total population, but it’s important to note that social media users may not represent unique individuals. Kepios analysis reveals that social media users in India increased by 19 million (+4.2 percent) between 2021 and 2022.
Social media has become an integral part of the Internet, and it’s no different in India than it is anywhere else. The digital landscape in India is evolving, and social media use in India follows suit with every small change. Social media have come to play an increasingly large role in the lives of Indians, from their relationships to their careers to the ways they spend their free time.
Most popular social media platforms
The 5 most popular social media platforms (including messaging apps) in India are WhatsApp (534.30 million active users), followed by Instagram (503.37 million users), Facebook (491.53 million users), Telegram (374.40 million users), Facebook Messenger (324.39 million users).
Social media growth in India
290 million active social media users in India access social networks through their mobile devices. The median age in India is 27.1 years. Millennials and Gen Z are the main contributors to social media usage in India. 52.3 % of social media results come from millennials. 28.4 % of social media conversations are from Gen Z and 15.1 % from those aged 35-44. 97 % of Indians who are connected to the internet watch videos online.
The entry of WhatsApp into India’s digital market boosted app usage, with a doubling in rural areas in recent years. Data shows that the reach of the messaging service extends wider than just urban areas.
Social video app TikTok has been a huge hit in India, it has reached 1.5 billion downloads worldwide on the App Store as well as Google Play and India leads the chart with 466.8 million or about 31% of all unique installs.
This was way before Tiktok was banned in India in 2022 along with 150 plus other Chinese Apps by the Ministry of Information and Technology. The TikTok alternatives that made up the market were Chingari, Mitron, TV, Moj, Taka Tak, and Josh, to name a few.
Post-TikTok bann, a number of made-in-India video-sharing apps have started getting traction among users and investors alike. While TikTok-alternative Mitron hit the one-crore download mark within just two months of launch in June, Chingari saw over a crore download within a span of just 22 days, in June. Around December 2020, India’s TikTok spin-off Josh raised over $100 million (roughly Rs. 740 crores) from leading investors, including Google and Microsoft.
On June 10th, 2022, Mitron was acquired by Koo App. The terms of the transaction were not disclosed. Mitron provides a free short-form video app that allows people to showcase their videos through an accessible user interface. The company was founded in 2020 and is based in Bangalore, India.
Average time spent on social media
Every day there is an increase in number of social media users. Every second 11 people use social media for the first time. In 2017, less than 2.5 billion people were on social media worldwide. In 2022, 3.96 billion people use social media, which is more than half the world’s population. This number is expected to reach 4.41 billion in 2025.
As 2022 continues to unfold, the social media landscape will only continue to change. The majority of the Gen-Zers reported they were stepping back from social media because they felt they wasted too much time using it. If Gen-Ze trends continue in future generations, social media may actually play fewer roles in people’s lives than it does today.