Super interesting social media marketing stats in 2022

Post-digital India initiative, the Internet has penetrated the soil where rain is still hesitant. As of January 2019, India’s digital population amounted to approximately 560 million active users, reports a Statista survey. The figure categorizes India as the world’s second-largest internet market primarily dominated by mobile internet users. 

In this blog we will explore the social media statistics in 2022. 

1. Facebook Statistics By Age And Gender

• 2.5% of total active Facebook users worldwide are female, and 3.2% are male between the ages of 13 and 17 years.
• 9.3% of total active Facebook users worldwide are female, and 13.4% are male between the ages of 18 and 24 years.
• 12.5% of total active Facebook users worldwide are female, and 19% are male between the ages of 25 and 34 years.
• 7.7% of total active Facebook users worldwide are female, and 10% are male between the ages of 35 and 44 years.
• 5.1% of total active Facebook users worldwide are female, and 5.6% are male between the ages of 45 and 54 years.
• 3.4% of total active Facebook users worldwide are female, and 3.2% are male between the ages of 55 and 64 years.
• 2.7% of total active Facebook users worldwide are female, and 2.5% are male after 65+ of age.

2. Twitter Statistics By Age And Gender

• 1.8% of total active Twitter users worldwide are female, and 3.3% are male between the ages of 13 and 17 years.
• 9.2% of total active Twitter users worldwide are female, and 18.7% are male between the ages of 18 and 24 years.
• 7.7% of total active Twitter users worldwide are female, and 16.7% are male between the ages of 25 and 34 years.
• 5.6% of total active Twitter users worldwide are female, and 17.4% are male between the ages of 35 and 49 years.
• 5.6% of total active Twitter users worldwide are female, and 14.1% are male of 50+ years of age.

3 YouTube Statistics By Age And Gender

• 6.3% of total active YouTube users worldwide are female, and 8.7% are male between the ages of 18 and 24 years.
• 9.1% of total active YouTube users worldwide are female, and 12.1% are male between the ages of 25 and 34 years.
• 7.8% of total active YouTube users worldwide are female, and 9.2% are male between the ages of 35 and 44 years.
• 5.9% of total active YouTube users worldwide are female, and 6.3% are male between the ages of 45 and 54 years.
• 4.3% of total active YouTube users worldwide are female, and 4.2% are male between the ages of 55 and 64 years.
• 4% of total active YouTube users worldwide are female, and 3.7% are male of 65+ years of age.

4.Instagram Statistics By Age And Gender

• 3.7% of total active Instagram users worldwide are female, and 4.3% are male between the ages of 13 and 17 years.
• 13.1% of total active Instagram users worldwide are female, and 17.1% are male between the ages of 18 and 24 years.
• 14.8% of total active Instagram users worldwide are female, and 16.4% are male between the ages of 25 and 34 years.
• 8.3% of total active Instagram users worldwide are female, and 7.6% are male between the ages of 35 and 44 years.
• 4.5% of total active Instagram users worldwide are female, and 3.4% are male between the ages of 45 and 54 years.
• 2.3% of total active Instagram users worldwide are female, and 1.6% are male between the ages of 55 and 64 years.
• 1.3% of total active Instagram users worldwide are female, and 0.9% are male of 65+ years of age.

5.Most popular social networks of 2022

Here’s a list of the top 17 most popular social networks of 2022 sorted based on the number of monthly active users (MAU):

• Facebook – 2895 million
• YouTube – 2291 million
• WhatsApp – 2000 million
• Instagram – 1393 million
• Facebook Messenger – 1300 million
• WeChat (Weixin) – 1251 million
• TikTok – 1000 million
• Douyin – 600 million
• QQ – 591 million
• Sina Weibo – 566 million
• Telegram – 550 million
• Snapchat – 538 million
• Kuaishou – 506 million
• Pinterest – 454 million
• Twitter – 363 million
• Reddit – 430 million
• Quora – 300 million

6. LinkedIn Statistics By Age And Gender

• 9.1% of total active LinkedIn users worldwide are female, and 11.2% are male between the ages of 18 and 24 years.
• 25.6% of total active LinkedIn users worldwide are female, and 33.6% are male between the ages of 25 and 34 years.
• 7.2% of total active LinkedIn users worldwide are female, and 10.4% are male between the ages of 35 and 54 years.
• 1% of total active LinkedIn users worldwide are female, and 1.9% are male of 55+ years of age.

7. Social Media Advertising Statistics 2022

• The digital ad spend has an estimated increase of 12.7% in 2021 and as much as 49% increase in some areas.

• Social spending rose by 13.1% in 2021 and is set to rise by a further 10.1% in 2022.
• The growth of global advertising spend forecast for 2022 is by 8.2%.
• By then, the global advertising market will be worth more than the US $700 billion.
• Facebook and YouTube are both popular advertising platforms, owing to their high-earning user bases.