Different types of social media in India and their usage statistics


With the deep penetration of internet connectivity among people, the number of social media users in India have been growing constantly. The Indian government-sponsored Digital India initiative has also contributed greatly to this growth. The year 2020, which came under the grip of the Covid-19 pandemic, saw much resort to social media to gather information or to express themselves and several new topics and conversations began trending on social media in India. As social media users began to rise, so did digital ad spends. Data reveals that this growth and different trends on social media in India are poised to continue. Let’s now look at the digital and social media landscape in India in detail.

Social media has become an integral part of the Internet, and it’s no different in India than it is anywhere else. The digital landscape in India is evolving, and social media use in India follows suit with every small change. Social media have come to play an increasingly large role in the lives of Indians, from their relationships to their careers to the ways they spend their free time. Social media in India has grown by leaps and bounds over the past few years, with more users logging on every day to share their experiences and thoughts with the world, build their personal brands, and learn about others through content shared by them or their peers.

Here’s a list of the top 17 most popular social networks of 2022 sorted based on the number of monthly active users :

  1. Facebook – 2895 million
  2. YouTube – 2291 million
  3. WhatsApp – 2000 million
  4. Instagram – 1393 million
  5. Facebook Messenger – 1300 million
  6. WeChat (Weixin) – 1251 million
  7. TikTok – 1000 million
  8. Douyin – 600 million
  9. QQ – 591 million
  10. Sina Weibo – 566 million
  11. Telegram – 550 million
  12. Snapchat – 538 million
  13. Kuaishou – 506 million
  14. Pinterest – 454 million
  15. Twitter – 363 million
  16. Reddit – 430 million
  17. Quora – 300 million

As a community-oriented society, it comes as no surprise that chat and social networking apps are widely popular in India. In the third quarter of 2020, about 92 percent of Indians used messenger applications, while 90 percent of users accessed social networking apps. On the other hand, health and fitness apps along with dating and friendship apps had the lowest user share in the country that year.

The two social media giants, WhatsApp and Facebook had the highest number of users in India compared to the world. At the same time, India ranked second in the world in terms of the number of Instagram users. And even though these are different social media platforms, Facebook owns both WhatsApp as well as Instagram, making it the largest stakeholder in India’s social media economy.

In April 2020, Facebook accounted for over 87 percent in India’s mobile social media market. That same month, Facebook announced an investment of over five billion U.S. dollars for a 99.9 percent stake in Reliance Jio Platforms – India’s biggest telecom operator. 

This move goes to show that India’s internet market has a tremendous potential, and the world’s biggest social media company is set on making the most of it.

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