Post-digital India initiative, the Internet has penetrated the soil where rain is still hesitant. As of January 2019, India’s digital population amounted to approximately 560 million active users, reports a Statista survey. The figure categorizes India as the world’s second-largest internet market primarily dominated by mobile internet users.
In this blog we will explore the social media statistics in 2022.
- 2.5% of total active Facebook users worldwide are female, and 3.2% are male between the ages of 13 and 17 years.
- 9.3% of total active Facebook users worldwide are female, and 13.4% are male between the ages of 18 and 24 years.
- 12.5% of total active Facebook users worldwide are female, and 19% are male between the ages of 25 and 34 years.
- 7.7% of total active Facebook users worldwide are female, and 10% are male between the ages of 35 and 44 years.
- 5.1% of total active Facebook users worldwide are female, and 5.6% are male between the ages of 45 and 54 years.
- 3.4% of total active Facebook users worldwide are female, and 3.2% are male between the ages of 55 and 64 years.
- 2.7% of total active Facebook users worldwide are female, and 2.5% are male after 65+ of age.
2. Twitter Statistics By Age And Gender
- 1.8% of total active Twitter users worldwide are female, and 3.3% are male between the ages of 13 and 17 years.
- 9.2% of total active Twitter users worldwide are female, and 18.7% are male between the ages of 18 and 24 years.
- 7.7% of total active Twitter users worldwide are female, and 16.7% are male between the ages of 25 and 34 years.
- 5.6% of total active Twitter users worldwide are female, and 17.4% are male between the ages of 35 and 49 years.
- 5.6% of total active Twitter users worldwide are female, and 14.1% are male of 50+ years of age.
3 YouTube Statistics By Age And Gender
- 6.3% of total active YouTube users worldwide are female, and 8.7% are male between the ages of 18 and 24 years.
- 9.1% of total active YouTube users worldwide are female, and 12.1% are male between the ages of 25 and 34 years.
- 7.8% of total active YouTube users worldwide are female, and 9.2% are male between the ages of 35 and 44 years.
- 5.9% of total active YouTube users worldwide are female, and 6.3% are male between the ages of 45 and 54 years.
- 4.3% of total active YouTube users worldwide are female, and 4.2% are male between the ages of 55 and 64 years.
- 4% of total active YouTube users worldwide are female, and 3.7% are male of 65+ years of age.
4.Instagram Statistics By Age And Gender
- 3.7% of total active Instagram users worldwide are female, and 4.3% are male between the ages of 13 and 17 years.
- 13.1% of total active Instagram users worldwide are female, and 17.1% are male between the ages of 18 and 24 years.
- 14.8% of total active Instagram users worldwide are female, and 16.4% are male between the ages of 25 and 34 years.
- 8.3% of total active Instagram users worldwide are female, and 7.6% are male between the ages of 35 and 44 years.
- 4.5% of total active Instagram users worldwide are female, and 3.4% are male between the ages of 45 and 54 years.
- 2.3% of total active Instagram users worldwide are female, and 1.6% are male between the ages of 55 and 64 years.
- 1.3% of total active Instagram users worldwide are female, and 0.9% are male of 65+ years of age.
5.Most popular social networks of 2022
Here’s a list of the top 17 most popular social networks of 2022 sorted based on the number of monthly active users (MAU):
- Facebook – 2895 million
- YouTube – 2291 million
- WhatsApp – 2000 million
- Instagram – 1393 million
- Facebook Messenger – 1300 million
- WeChat (Weixin) – 1251 million
- TikTok – 1000 million
- Douyin – 600 million
- QQ – 591 million
- Sina Weibo – 566 million
- Telegram – 550 million
- Snapchat – 538 million
- Kuaishou – 506 million
- Pinterest – 454 million
- Twitter – 363 million
- Reddit – 430 million
- Quora – 300 million
6. LinkedIn Statistics By Age And Gender
- 9.1% of total active LinkedIn users worldwide are female, and 11.2% are male between the ages of 18 and 24 years.
- 25.6% of total active LinkedIn users worldwide are female, and 33.6% are male between the ages of 25 and 34 years.
- 7.2% of total active LinkedIn users worldwide are female, and 10.4% are male between the ages of 35 and 54 years.
- 1% of total active LinkedIn users worldwide are female, and 1.9% are male of 55+ years of age.
7. Social Media Advertising Statistics 2022
- The digital ad spend has an estimated increase of 12.7% in 2021 and as much as 49% increase in some areas.
- Social spending rose by 13.1% in 2021 and is set to rise by a further 10.1% in 2022.
- The growth of global advertising spend forecast for 2022 is by 8.2%.
- By then, the global advertising market will be worth more than the US $700 billion.
- Facebook and YouTube are both popular advertising platforms, owing to their high-earning user bases.
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