Want to run a contest and giveaway on your Instagram to engage with your followers? If so, you will need to follow Instagram’s terms and conditions.
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The Rules to Do Giveaways on Instagram
The first and foremost rule of Instagram giveaways is to tell your audience that, “Per Instagram Rules, this promotion is in no way sponsored, administered, or associated with Instagram, Inc. By entering, entrants confirm that they are 13+ years of age, release Instagram of responsibility, and agree to Instagram’s terms of use.”
Use this statement in the caption of each Instagram contest post. Apart from that, your contests should be legal as per the regulations of the federal, central, state, or local government as applicable.
In addition, you must not tag people unnecessarily in your post just to boost engagement or views.
Tips to Organize Contests and Giveaways on Instagram
Giveaways are a great way to establish your brand and grow your Instagram followers. Here are few tips for doing giveaways on Instagram –
1. Determine your goals
The first thing to do after thinking about organizing a contest on Instagram is to define your goals. Put simply, note down what you expect from this giveaway.
It could be something like:
- Increasing your followers
- Generating leads
- Getting sign-ups on your website, or
- Boosting your sales
Your unique goals could be different from these. It could be anything, but it should be clearly defined. You should also strategize on how you are planning to achieve these goals.
2. Plan your contest
This involves what type of contest or activity you are planning and what giveaways will be there for the participants or winners. It could be related to your business or your partners’ business.
You can ask your followers to share their selfies or Reels with your product and tag you in their post. This is the most common contest activity on Instagram. You can alter it as per your brand or contest theme.
Do whatever, but make the participation easier for your users.
3. Explain the rules of contest
Once you have planned your giveaway, it is time to specify its rules. These will include, the country/state, age, or gender of the participant. For example: “This contest is open for Malaysian, Singaporean, or Indian residents only”.
List down each rule on a webpage or landing page, and put its link in your bio, and ask the participants to visit the link to understand the rules. If the rules are limited, you can place them in the contest caption itself.
4. Promote your contest
Start teasing the upcoming giveaway one or two weeks in advance. It helps create an excitement and generate traction before the contest commences.
Promoting your contest also involves creating new contest hashtags. Don’t forget to use your popular brand hashtags too.
5. Choose the winner and notify
Once the contest is over, close it for the audience.
This is also the time to select the winner(s) and notify them. You can tag them in your posts and ask them to send you an inbox or email to avail the reward.
6. Promote Your Give Away With Mezink Apps
Mezink is a link in bio app, that gives you a super link for your Instagram bio. On your Mezink landing page, you can add information about your giveaway, such as its rules and regulations, embed the winning posts, create a contact or sign-up form, and your other contests and upcoming events.
You can also link your social networks, websites, and products on your Mezink page.
Don’t have Mezink on your phone? Download it now for free.