Different types of social media in India and their usage statistics

By
Mezink Admin
-
6282
69922

With the deep penetration of internet connectivity among people, the number of social media users in India have been growing constantly. The Indian government-sponsored Digital India initiative has also contributed greatly to this growth. The year 2020, which came under the grip of the Covid-19 pandemic, saw much resort to social media to gather information or to express themselves and several new topics and conversations began trending on social media in India. As social media users began to rise, so did digital ad spends. Data reveals that this growth and different trends on social media in India are poised to continue. Let’s now look at the digital and social media landscape in India in detail.

Social media has become an integral part of the Internet, and it’s no different in India than it is anywhere else. The digital landscape in India is evolving, and social media use in India follows suit with every small change. Social media have come to play an increasingly large role in the lives of Indians, from their relationships to their careers to the ways they spend their free time. Social media in India has grown by leaps and bounds over the past few years, with more users logging on every day to share their experiences and thoughts with the world, build their personal brands, and learn about others through content shared by them or their peers.

Here’s a list of the top 17 most popular social networks of 2022 sorted based on the number of monthly active users :

  1. Facebook – 2895 million
  2. YouTube – 2291 million
  3. WhatsApp – 2000 million
  4. Instagram – 1393 million
  5. Facebook Messenger – 1300 million
  6. WeChat (Weixin) – 1251 million
  7. TikTok – 1000 million
  8. Douyin – 600 million
  9. QQ – 591 million
  10. Sina Weibo – 566 million
  11. Telegram – 550 million
  12. Snapchat – 538 million
  13. Kuaishou – 506 million
  14. Pinterest – 454 million
  15. Twitter – 363 million
  16. Reddit – 430 million
  17. Quora – 300 million

As a community-oriented society, it comes as no surprise that chat and social networking apps are widely popular in India. In the third quarter of 2020, about 92 percent of Indians used messenger applications, while 90 percent of users accessed social networking apps. On the other hand, health and fitness apps along with dating and friendship apps had the lowest user share in the country that year.

The two social media giants, WhatsApp and Facebook had the highest number of users in India compared to the world. At the same time, India ranked second in the world in terms of the number of Instagram users. And even though these are different social media platforms, Facebook owns both WhatsApp as well as Instagram, making it the largest stakeholder in India’s social media economy.

In April 2020, Facebook accounted for over 87 percent in India’s mobile social media market. That same month, Facebook announced an investment of over five billion U.S. dollars for a 99.9 percent stake in Reliance Jio Platforms – India’s biggest telecom operator. 

This move goes to show that India’s internet market has a tremendous potential, and the world’s biggest social media company is set on making the most of it.

Read more about Social media in India and their usage statistics-

https://statusbrew.com/insights/social-media-statistics/

https://www.statista.com/statistics/1108880/india-share-of-mobile-app-usage-by-category/

6282 COMMENTS

  1. In the past few years, Africa has emerged as a lively hub for audio and celebrity lifestyle, gaining international reputation and influencing global trends. African songs, with its rich tapestry of genres many of these as Afrobeats, Amapiano, and highlife, offers captivated audiences around the world. Major artists such as Burna Boy, Wizkid, and Tiwa Savage have not just dominated the graphs in Africa but have also made substantial inroads into typically the global music field. Their collaborations together with international stars and performances at major music festivals include highlighted the continent’s musical prowess. Typically the rise of electronic platforms and sociable media has further amplified the access of African audio, allowing artists in order to connect with fans across the planet and share their particular sounds and reports – https://nouvellesafrique.africa/la-performance-epoustouflante-de-wizkid-laisse/.

    In addition to be able to its musical talent, Africa’s celebrity traditions is flourishing, together with entertainers, influencers, in addition to public figures requesting large followings. Famous people such as Lupita Nyong’o, Trevor Noah, and Charlize Theron, who have beginnings in Africa, are usually making waves around the globe in film, tv set, and fashion. These kinds of figures not merely provide attention to their own work but likewise reveal important interpersonal issues and ethnic heritage. Their success stories inspire some sort of new generation involving Africans to follow careers in the particular entertainment industry, promoting a sense of pride in addition to ambition across typically the continent.

    Moreover, Black celebrities are more and more using their platforms to advocate for change and offer to their areas. From Burna Kid’s activism around cultural justice issues to Tiwa Savage’s work to promote education intended for girls, these open public figures are using their influence with regard to positive impact. They may be involved in numerous philanthropic activities, promoting causes such as healthcare, education, and even environmental sustainability. This kind of trend highlights typically the evolving role of celebrities in The african continent, who are not simply entertainers but also key players throughout driving social modification and development.

    Total, the landscape of music and celeb culture in Photography equipment is dynamic in addition to ever-evolving. The continent’s rich cultural variety and creative talent continue to garner global acclaim, positioning Cameras as being a major force within the global entertainment industry. As African-american artists and superstars still break boundaries and achieve fresh heights, they front how for some sort of more inclusive and even diverse representation inside global media. Regarding those interested in staying updated upon the latest trends and news throughout this vibrant picture, numerous platforms plus publications offer specific coverage of Africa’s music and celebrity happenings, celebrating typically the continent’s ongoing efforts to the entire world stage.

« Older Comments Newer Comments »

LEAVE A REPLY

Please enter your comment!
Please enter your name here