Social media has changed the way we live, interact with each other, and, yes, even market our businesses. More than 3.6 billion people use social media worldwide, making it one of the most popular online activities.
Designing an effective B2B social media marketing strategy, however, is no easy feat. To be effective, brands must develop a data-backed strategy, create an appropriate budget, and measure their success.
As you plan your B2B social media strategy, it’s important to consider the impact of social media on the industry as a whole and where other brands are succeeding —- and failing.
This blog outlines key statistics to help you focus on what matters in B2B social media marketing-
1. Social media reaches B2B decision-makers
84 percent of C-level and VP-level buyers are influenced by social media when purchasing according to IDG.
2. B2B buyers use social media for research
For higher-ups, social media is an essential resource to research B2B opportunities because it gives the social proof they need to make important purchases. B2B buyers love to do research before they buy. 55 % of say they look for information on social media.
3. The majority of marketers use social media
No wonder marketers love social media. It’s the most popular B2B marketing tactic with 83 % of marketers using it.
4. Social media bring in leads, fast
It’s also time efficient. With only six hours a week spent on social media, 66 % of marketers found social media brought new leads. And, social selling is a key tactic for businesses, especially retailers looking to increase sales online.
5. The vast majority of B2B tech companies use social media
Social is key for B2B tech companies. 76 percent of B2B tech companies are using social media to drive results. That’s more than blogging, organic search, and paid search.
The best B2B social media platforms
Social media spans a number of platforms, such as LinkedIn, Facebook, Twitter and Instagram. So, let’s dive into some stats about these platforms and how to use them as a B2B business.
6. LinkedIn is King for B2B marketing
Some channels work better than others. Not all social media networks will yield the same results. Statista findings show that marketers have found LinkedIn to be the most effective social media platform for B2B. 66 percent of them believed it to be effective with only 30 percent finding Facebook to be effective.
7. Most companies are on LinkedIn
B2B marketers everywhere use LinkedIn. Nine out of ten B2B companies are using it.
8. Most B2B buyers are on LinkedIn
More than half of B2B buyers have used LinkedIn to help them make a purchasing decision over the past year. It’s the go-to social media platform for B2B buyers. Indeed, the more influence a buyer has, the more likely they are to use social media.
9. Instagram is a rising star
Instagram is on the rise. Two out of three marketers saying they plan to boost their organic usage in the next year. However, it remains stronger for B2C (72 % than B2B (57%).
10. YouTube is a potential route to success
YouTube is a social media channel that is becoming more important to B2B marketers. 56 percent of marketers rated YouTube as important to their overall success. This puts it fourth, behind print in third, LinkedIn in second, with email first.
11. Video is a valuable tool for social media
Video is on the rise. 77 percent of marketers said they were planning to grow their reliance on video.
12. Don’t forget about Facebook
There are many social media channels. So where should you focus? Well, don’t ignore Facebook, even if your focus is business customers. CEOs use Facebook too and it remains the biggest social media network for adults overall with 72 % of adults using it.
How to use social media well: Optimise, optimise, optimise. Here are some statistics on how to make the most of your social media.
13. Don’t think it’s easy
49 % of B2B marketers consider it the hardest tactic to generate leads from. It’s important to have the right social media strategy in place. Ideally, get guidance from those in the know.
14. Use images to increase engagement
Images are important to drive engagement. This probably isn’t news to you. However, a LinkedIn study of its own platform found images increase user comment rate by 98 %.
15. Track your results (if you can)
The ROI on social media is hard to track. Only 10%t of marketers found that they could effectively track their results on social media. (Using a platform like HubSpot can really help!)
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54, 22-Apr, Mulhearn Funeral Home, Monroe. — Information is current as of June 9, 2015 Change location We’ve found the following stations for your local TV market: Change location Please enter a search term. National Politics KNOE-TV Gray Television Group, Inc. is a drug-free company MEDIA – TV — Information is current as of June 9, 2015 Gray Television on Nov 30, 2013 revealed its plans to acquire Hoak Media for USD 335mn in a bid to bring the company back to Monroe-El Dorado market as Gray previously held KTVE from 1967 to 1996 when it sold it. Parker Broadcasting was also included in the deal and after the acquisition of the company, it became clear that Gray would operate KAQY linked with ABC under an LMA. KAQY was acquired by a minority-owned company later on. About Gray Television:Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.
Thanks for providing actionable tips in your post. They’re practical and easy to implement. I can’t wait to try them out!
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