Creating a website is absolutely essential to the success of a musician’s online marketing efforts for one reason: control. Websites allow artists to share their music and shape their messaging exactly how they want. Before the shift in control from labels to artists, it was up to third parties to get the word out about an artist. Now musicians can reach their potential audience directly with their website and control nearly every aspect of the content they deliver. Here you’ll learn how to create a website as a musician, including the components that make a website effective. Here are the points to help you start-
- Choose a domain name.
- Choose a music website template.
- Create the color palette.
- Choose your fonts.
- Organize the navigation.
- Create the pages for your music website.
With an optimized website, you make it much easier for fans to find you and find out about your gigs and album releases. And with Format, you can also use your site to sell merch with the online store feature.
The optimal image is landscape-style, with space around the edges of the subject. This will give you the most flexibility when you choose a website template, and ensure your image scales nicely to mobile.
No artist image? No problem. Opt for a music website template that uses a logo at the top of your page instead, and use imagery throughout your content.
Menu layout and position
Your music website’s menu should contain 5 to 8 pages. Your menu is ideally set above, below, or to the left of your main image, where your visitors will instantly look to locate it. A horizontal menu is common, but a vertical sidebar menu also offers a creative touch.
If you build out your website to include more pages over time, such as discography pages, or fan subscriptions, you’ll want to use a template with a horizontal menu. This allows for sub-pages to cascade neatly under the main page items.
Content layout and strategy
If you plan to add a lot of content to your website (bios for all of your bandmates, or your entire back catalogue of music, for example) choose a template that offers a simple content area.
This will give you space to create aesthetically pleasing layouts, page by page, for your images and text. To give your pages a spacious look, choose a template that includes a full-width content option.
Ensure your site has indexable content relevant to keywords. Keywords are the phrases and/or words that users type into search engines. The words that you use to describe your music, band, or label are very important to your search engine rankings. Your copy has to be effective in conveying your message to those who are already aware of your site, but you also have to be thinking about what the potential fans who you want to visit your site are typing into the search engines.
Link content to other sites. It might seem counterintuitive to provide links to other websites, but the more active, involved, and connected your site is with others, the higher your rankings will be with the search engines. Consider a page on your site dedicated to similar bands, labels you like, the distributor you work with, and so on. Request a link in exchange, or better yet, create amazing content that folks will want to link to organically. Doing so will raise your visibility with the search engines, as mutual linking will show that you are a “trusted source.”
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