Instagram is growing rapidly in India. With millions of users, it’s no wonder brands are looking to capitalise on the platform. But what are the key Instagram statistics in India that you need to know? We’ll explore everything from user demographics to engagement rates. So, whether you’re an individual or a business looking to start using Instagram in India, read on for all the essential stats.

Active social media users in India in 2022

​​Since its launch in October 2010, Instagram has seen a meteoric rise to 1 billion active users, making it one of the top 4 social networks worldwide. How does that translate into terms of scale? Well, almost one-quarter of the world’s active internet users will access the app EACH month!

Instagram had a record-breaking year in 2020. Not only did they introduce Instagram Reels, a much-anticipated video-sharing tool, but the number of individuals using Instagram on a monthly basis surpassed one billion. Furthermore, the social media platform has expanded to accommodate the company’s expanding global commercial accounts.

There were 253,335,900 Instagram users in India in January 2022, which accounted for 17.8% of its entire population. The majority of them were men – 71.4%. People aged 18 to 24 were the largest user group (105,100,000). The highest difference between men and women occurs within people aged 18 to 24, where men lead by 75 500 000.

Most Popular Social Media Platforms in India 2022

From 2019 to 2021, the number of Instagram users worldwide grew by 383 million. In fact, in 2020, the popular photo-sharing network crossed the one-billion mark for the very first time—a feat experts had previously expected in 2024. Incidentally, that same year, Instagram registered a big 22.9 percent increase in the number of users. Analysts attribute a big part of this massive growth to the coronavirus pandemic, which drove users to sign up for Instagram.

With 76.50 percent of social media users in India, Instagram is the most popular social media site today in 2022. Young people, particularly teens, make up a large portion of Instagram’s user base. The parent firm, Facebook, spent $1 billion on Instagram. It has evolved into a lucrative source of revenue for artists and a valuable sales channel for corporations.

Instagram was the most downloaded viral short video social media app in India’s App Store and Google Play from January to June this year. As per data shared by Sensor Tower with ET, Instagram clocked 118,700,000 downloads while Facebook clocked 86,600,000 downloads during the same period. India is leading the pack with a majority of Instagram users residing in the country. 201.1 million Instagram users are in India, to be exact. 

Read more about social media users in India and its statistics

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