Description for Youtube channels are important enough to increase your audience’s interest, watch times, better views and even new subscribers. In addition, it can also help to increase the ranking of your videos in Youtube searches. Having a YouTube description does sound trivial, but writing a description can improve your YouTube strategy.
There are two types of descriptions that need to be known :
Contents
a. Youtube channel description
A description of your channel on the Youtube page. This helps the audience to understand the content of your channel and can convince the audience to subscribe to your channel.
b. Youtube video description
Descriptive text under each video. This helps the audience to find your video content and convinces them to watch it. You can include any additional links and information relevant to your video.
So, how do you make a good description? Here are some tips for those of you who are still confused about writing a description.
1. Use easy to search keywords
Keywords can help YouTube’s algorithms understand, categorize, and bring up your content. Most people find Youtube videos through a search on Google rather than through Youtube. Therefore, you can combine keywords based on Youtube and Google search trends to make your videos more likely to be found.
2. Doing keyword research
Are you confused about what keywords to use? You can try doing research on Google Trends. This will help you to find trending keywords and have a higher chance of search opportunities
3. Learn tricks using keywords
After finding the right keywords, you need to know how to include them in your description text so that they are right on target. You can use two or three related keywords in each channel and video description. For videos, the main keyword must also appear in the title. Repeat each keyword two to three times in the description for a chance to appear in the Youtube algorithm.
4. Always include the value of your channel
Always include a clear value proposition in the description. Why should someone subscribe to your channel? How is your video useful to your audience?
If you are referring to an outside source, be sure to provide the source.
5. Avoid using clickbait
If the description doesn’t match the content of the video, viewers will stop watching it. That can ruin your search rankings.
Avoid clickbait video titles and irrelevant keywords. They may help you rank at first, but YouTube’s search algorithm will find out sooner or later.
Include primary keywords, brand keywords, secondary keywords and other words that are relevant to your content.
Well, now you know the tips and tricks in writing descriptions. To better understand the application, here is a description for a Youtube channel template that you can try.
About: write anything about your channel. Use primary keyword + brand + secondary keyword in the first 150 characters.
Benefits: What benefits will viewers get from watching your videos and following your channel? What can they expect to see? How often can they expect new content?
Timestamp: Add a timestamp with a description of the appropriate part of the video.
Keywords: Use keywords throughout the description.
Social Media & Sites: Create a list of social channels and other links that you want viewers to see.
Reuse the main keyword: At the end of the description, reuse the main keyword.
CTA (call to action): Include an invitation to viewers to subscribe, like, and comment on your Youtube
Hashtags: Use relevant hashtags.
That’s how to write a description for a youtube channel or youtube video. How easy isn’t it? Now your YouTube videos and channels have more opportunities to be watched by many people.
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